Syllabus

Description

COURSE CONTENT

 

Date                                         :           Aug 2017

 

Academic Year                         :           AY17-18

 

Study Year (if applicable)         :           First

 

Course Code &Title                  :           DN1002 Foundation 2D I

 

Academic Unit                          :           3 AU

 

Pre-requisite                             :           NIL

 

Course Description                   :

 

DN1002           Foundation 2D I

[Studio Contact Hours: 52 hours; Pre-requisites: NIL; Academic Unit: 3.0]

 

Course Aims

This studio course introduces students to the basic elements and principles of 2D design and colour theory and practice. The course will provide students with the opportunity to develop confidence and skills in using a diverse range of media and practical techniques for creative problem solving. The course aims to offer a fresh and stimulating approach towards creative thinking that will develop students’ skills in research, observation, interpretation, and self-expression. The special emphasis will be placed on signification and cultural context, originality through understanding of the use of visual reference and gaining awareness of the historical and contemporary resources of 2D graphic, visual and textual information.

 

Intended Learning Outcomes (ILO)

By the end of this course, you (as a student) would be able to:

  1. integrate elements and principles of design and color theory in order to bring ideas into their visual manifestation
  2. apply various mediums and techniques (analogue/digital) for creative problem solving skills and making in design studio production
  3. explain and critique the elements and principles of 2-dimensional design
  4. demonstrate good practice in studentship and professional behaviour

Course Content

2D Design is an introduction to the concepts relating to basic principles and elements of two-dimensional design through exploration and problem solving. The main emphasis is on developing understanding of the visual language of two dimensional design and color theory through experimentation with a diverse range of media and techniques. Through designed sets of assignments, with faculty and peer critique, the course will help students in learning fundamental concepts, solving visual problems, improving their ability to discuss artwork, and allow them to gain a solid understanding of the elements and principles of design. Group critiques will provide important opportunities for students to present their own work and support the work of their peers.

Learning and Teaching Approach

Approach How does this approach support students in achieving the learning outcomes?
Lecture ·       Students are introduced to fundamental concepts of art and design and practical techniques.
Studio Project ·       Students are required to use and explore a range of media and practical techniques to develop creative content.

·       Students are required to demonstrate ability to utilise creative and conceptual elements and principles of 2D design processes.

·       Demonstrate ability to use a range of media and practical techniques introduced through individual and/or group-based assignments.

Project Critique ·       Summarises Students’ ability, strengths and weaknesses in utilising creative and conceptual elements and principles of 2D design processes.

Outline

Course Outline

Week Topic Course LO Readings/ Activities
Week 1-4 Visual Elements of Design

 

·       Introduction to Visual Journal for Creative Thinking and Idea Generation

·       Introduction to Experimental mark making and analogue design methods

·       Introduction to the Visual Elements of Design: Dot, Line, Value, Shape, Pattern and Texture

1,2,3,4 Presentations on Visual Elements of Design
Readings on Elements of DesignIn –Class Exercise on experimental mark making and analogue design methodsAssign Project on Visual Elements of DesignProject consultation on Visual Elements of DesignProject Critique on Visual Elements of Design
Week 5-8

 

Visual Principles of Design

 

·       Balance, Proportion Rhythm, Emphasis Unity Variety, Contrast

·       Gestalt Theory and Principles Figure/ Ground

·       Composition and visual organization

·       Introduction to using digital tools for Designing (Photoshop Illustrator)

1,2,3,4

 

Presentations on Visual Principles of Design

Readings on Visual Principles of Design

Assign Project on Visual Principles of Design

In –Class-Introduction to using digital tools for Designing (Photoshop Illustrator)

Project consultation on Visual Principles of Design

Project Critique on Visual Principles of Design

Week 9-13

 

Color in Graphic Design

 

-Notations, Systems and Theories: Subtractive/CMYK and additive/RGB colour mixing

-Colour properties:

Contrasts
-Colour Illusions: Figure / Ground

Simultaneous contrasts in Hue, Value, and Saturation

Afterimage Phenomenon and Successive Contrast

-Color Scheme Reviews

-Color and Meaning

1,2,3,4 Presentations on Color in Design

Readings on Color Notations, Systems and Theories, Color properties, Color Schemes and Harmonies, Color and Meaning

Assign Project on Color

In –Class Exercise Working on developing effective color scheme

Project consultation on Colour

Project Critique on Colour

 

Assessment

Assessment

(includes both continuous and summative assessment)

Component Course LO Tested Related Programme LO or Graduate Attributes Weighting Team
Individual
Assessment Rubrics 

 

 

Continuous
Assessment 1
Assignments
1,2,3,4 Competence, Creativity, Communication and Character 60% Individual

 

Ideation (40%)

Ability to formulate idea,

Ability to research,

Ability to explore,

Creative risk taking

Realisation & Delivery (40%)

Ability to apply principles of art and design to result effective communication,

Ability to apply research,

Coherence,

Craftsmanship

Presentation 20%

Level of Readiness,

Organization of presentation,

Clarity of Voice,

Command of Knowledge

Continuous Assessment 2:
Participation
1,2,3,4 Competence, Creativity, Communication and Character 20% Individual
Team
Engagement 50%

Contribution such as group discussion and presentations 50%

Final Project 1,2,3,4 Competence, Creativity, Communication and Character 20% Individual Ideation (40%)

Ability to formulate idea,

Ability to research,

Ability to explore,

Creative risk taking

Realisation & Delivery (40%)

Ability to apply principles of art and design to result effective communication,

Ability to apply research,

Coherence,

Craftsmanship

Presentation 20%

Level of Readiness,

Organization of presentation,

Clarity of Voice,

Command of Knowledge

Formative feedback

Students will receive verbal feedback from instructor and peers on their ability, strengths and weaknesses at the end of each project through project critique and discussion. Students are expected to take note of the feedback and discuss with the instructor on ways to improve if required.

Course Policies

Course Policies and Student Responsibilities

(1) General

Students are expected to complete all assigned readings, activities, assignments, attend all classes punctually and complete all scheduled assignments by due dates. Students are expected to take responsibility to follow up with assignments and course related announcements. Students are expected to participate in all project critiques, class discussions and activities.

(2) Punctuality

Students are expected to be punctual for all classes. If you are more than 15 minutes late, you will be deemed as absent and will not be able to sign in to the attendance register.
(3) Absenteeism

In-class activities make up a significant portion of your course grade. Absence from class without a valid reason will affect your participation grade. Valid reasons include falling sick supported by a medical certificate and participation in NTU’s approved activities supported by an excuse letter from the relevant bodies. There will be no make-up opportunities for in-class activities.

Academic Integrity

Good academic work depends on honesty and ethical behaviour.  The quality of your work as a student relies on adhering to the principles of academic integrity and to the NTU Honour Code, a set of values shared by the whole university community.  Truth, Trust and Justice are at the core of NTU’s shared values.

As a student, it is important that you recognize your responsibilities in understanding and applying the principles of academic integrity in all the work you do at NTU.  Not knowing what is involved in maintaining academic integrity does not excuse academic dishonesty.  You need to actively equip yourself with strategies to avoid all forms of academic dishonesty, including plagiarism, academic fraud, and collusion and cheating.  If you are uncertain of the definitions of any of these terms, you should go to the academic integrity website for more information.  Consult your instructor(s) if you need any clarification about the requirements of academic integrity in the course.

Readings

Textbooks/References

Recommended Reading:

  1. C Wallschlaeger, C Busic-Snyder, Basic Visual Concepts and Principles: For Artists, Architects and Designers, Wm. C. Brown
  2. “The Process: A New Foundation in Art and Design” by Judith Wilde and Richard Wilde; Publisher: Laurence King
  3. Johannes Itten, The Art of Color, Jon Wiley & Sons
  4. Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design by William Lidwell Rockport Publishers
  5. Brotchie A book of Surreal Games Shambhala
  6. S Bleicher, Contemporary Color: Theory and Us, Thomson Delmar Learning
  7. Banks A., Fraser T., Designer Color Manual: The Complete Guide to Colour, Chronicle Books

Materials

Materials

Essential Materials to be purchased by student. For each project student will be notified about requirements.

  • Range of pencils
  • Metal Ruler
  • Craft knives (X_ACTO or pen knife)
  • Scissors
  • A4 Drawing Pad any type- any paper for sketching
  • Blue Tack (this will be important to secure works during critique)
  • External Drive (8-16 GB)
  • Lap Top

Please kindly note that we cannot share paper provided by 2D with other modules.

Facilities

2D Foundation Facilities

There are three areas that would be accessible for students. Please make sure you clear your workstations after each class as classes are conducted AM and PM. No alcohol allowed in Foundation 2D premises. Please do not use 2D classrooms as storage or to do projects for other modules such as 3D, 4D or drawing/painting. Anything from the other foundation courses will be discarded if stored in the classroom. 2D FDN rooms cannot be used for any media installations such as 3D or 4D.

2-20a FDN 2D Silkprint / Darkroom
Please use only when class is covering printmaking methods
FDN
2-20b FDN 2D Workshop FDN
2-22a FDN 2D Computer Lab FDN

PDF

Download PDF version of Course Content here: AY2017-2018 DN1002 Course Content

Contact Details

For questions, queries, or any concerns, please do not hesitate to contact lecturer directly at JoyHo@ntu.edu.sg

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