The item that I was randomly assigned to was Chocolate Pocky. Some of the words that I immediately associated it with are as follows:Red
Stick Long Thin Japan Valentines Pocky Game
Before designing the pocky advertisement, i decided to take a look at how Pocky already advertises themselves:
From this I could gather that Pocky positioned themselves as a playful, fun, and cute snack and company, with many Read more →
Hi Micheal, I can’t figure out how to embed the Vedic so here is a link~
Upon receiving the brief, I wanted to play around with the notions of juxtaposition and create the concept of contradiction and paradox through an autobiographical process.
After the second critique session, I felt that the outcome was not well received. In general, many were confused with the outcome and the overall direction was different in comparison to the rest of Read more →
For this project, we had proceeded with Desmond’s proposal – to raise awareness regarding anorexia.
The concept was born out of a fascination with the BMI machine located near the lounge. The initial proposal was to create an arts installation with a concept focused towards the idea of social circles and how they affect our body image.
However, after further consultations with Read more →
CAN YOU HEAR YOUR IMAGE?
For this interactive installation, we aim to target people’s attention towards what they are wearing. This is because it has been officially proven that many Singaporeans are not mindful about their dress codes whenever they go, leading to improper dressing a lot of times. It is to be noted that we are not stereotyping anyone, nor Read more →
*Will upgrade to a video rather than a gif file soon*
To start and to end the sequence with sleeping. In this project I took way more time than I should have sketching out the scenes I wanted and hence didn’t have enough preparation time to execute it. Originally the first and the last scene (right after the dream sequence) Read more →
The item I ‘v got is Tong Garden Cashew nuts and Macadamia. I was very glad when I picked it. Because it actually is one of my favorite snacks.
The first impression nuts give me is healthy and rich in nutrition. And the nut can provide a lot of energy even if we just a few pieces.
So my advertisement composition will Read more →
Project 2! This is the food item I obtained – Myojo Mee Poh Dry
The project involves text to express the item, specifically in the form of an advertisement.
Here was the initial idea I proposed – Messy and vulgar, enhanced with a local touch. Here I was trying to bring out the elements of noodles rather than making a standard Read more →
Taking a train and waking up in a strange world? What might this exciting event bring us and who might we encounter? The world I have chosen is the “fake” world of images, which was inspired by instagram photographs. In this world, individuals may customise their body to their liking, and appearances will demonstrate Read more →