The item that I was randomly assigned to was Chocolate Pocky. Some of the words that I immediately associated it with are as follows:Red
Stick Long Thin Japan Valentines Pocky Game
Before designing the pocky advertisement, i decided to take a look at how Pocky already advertises themselves:
From this I could gather that Pocky positioned themselves as a playful, fun, and cute snack and company, with many Read more →
The item I ‘v got is Tong Garden Cashew nuts and Macadamia. I was very glad when I picked it. Because it actually is one of my favorite snacks.
The first impression nuts give me is healthy and rich in nutrition. And the nut can provide a lot of energy even if we just a few pieces.
So my advertisement composition will Read more →
Project 2! This is the food item I obtained – Myojo Mee Poh Dry
The project involves text to express the item, specifically in the form of an advertisement.
Here was the initial idea I proposed – Messy and vulgar, enhanced with a local touch. Here I was trying to bring out the elements of noodles rather than making a standard Read more →
The product I got is an Ayam Brand Tomato Sardine. I wanted to create an advertisement poster that people will keep in mind when they think of sardine. So, I decided to use a pun in my slogan give it a greater impact on the audience.
I then researched on the product listed out the words that I can Read more →
the thought process behind the series of photographs titled 'may the circle remain unbroken', a meditation on love, yearning, loneliness and ennui.
For this project, I knew what I wanted to do as I felt that it played more towards my artistic strengths – photography and the narrative element. As such, I utilised more of a moodboard to focus on certain themes.
Instead of scribbling down thoughts or writing down phrases that would trigger an inspiration, I studied my own body of work, Read more →
Upon receiving the brief for this project, I look upon more conceptual ways in which we could present the given object.
Comme Des Garcons, a fashion brand notoriously known for making highly conceptual, in-house designed graphic/advertising work was the basis of how I wanted to push this project. Still, upon feedback from my previous assignments, I wanted to tone down the Read more →
The second project, is Text and Image, where we have to create an advertisement, using text and images!
We were told to each bring an item to class, and got randomly assigned another classmates’ item for our second project.
The item i got was……
Myojo Chicken Abalone Noodles!
When I started working on this project, I wanted to focus on the freshness of the food, Read more →
The food item i got was peanut butter crackers and the first thing that struck me was the ‘trans fat free’. After some research, I found that trans fat has been proven to cause one to gain weight and I thought that I should then promote this food item towards women as they tend to be more afraid of Read more →
The object that I’ve got from the item exchange was milo nuggets!
Milo nuggets – comes in a convenient pack providing you the energy to go further without breaking your stride.
When I was doing research, I realised that all existing milo ads gives a connoted message that milo products give you instant energy which helps you to get through a busy Read more →
When I first thought about memory and the idea of portraying that through space/physical settings, I wanted to do something personal like my house. When I heard that the story can be told from any object, I thought about a few ideas:Being a cereal box at the lowest shelf of the supermarket (interesting to see the legs of people: a Read more →