Seminar Questions

What is sound?

Sound vibrations that travel through the air or another medium and can be heard when they reach a person’s or animal’s ear. Each sound, as it is created, propagates amongst the hard Newtonian billiard balls of matter, adding to an internal din from which the cosmic maker, at the end of the creation, can discern every act, Read more →

SSS / Shore Scene Soundtrack by Cevdet Erek.

URL:  https://vimeo.com/2867660

SSS, the Shore Scene Soundtrack is about mimicking the sea, or imitating a very common piece of nature, by using 2 hands and a piece of carpet. The installation includes a recording mic and carpet, of which it is an interactive, ongoing project where viewers are invited to recreate the sound Read more →

What is Sound?

Each sound as is created propagates amongst the hard Newtonian billiard of matter, adding to the eternal din from which the cosmic maker, at the end of his creation can discern every act, word and deed. Things that make or have sound of some sort and that every activity in the world has an aural component.

How has it Read more →

There is no excerpt because this is a protected post.There is no excerpt because this is a protected post.There is no excerpt because this is a protected post.There is no excerpt because this is a protected post.There is no excerpt because this is a protected post.There is no excerpt because this is a protected post.There is no excerpt because this Read more →

There is no excerpt because this is a protected post.There is no excerpt because this is a protected post.There is no excerpt because this is a protected post.There is no excerpt because this is a protected post.There is no excerpt because this is a protected post.There is no excerpt because this is a protected post.There is no excerpt because this Read more →

Brain Storming & Sketch

Baked beans was one of the most interesting Read more →

The food item that I have received from the exchange was Ritz Cheese Crackers. Before I started on this project, I first thought about the words that could be associated to the Ritz Cheese Crackers. The words that I managed to link to this product was Cheesy, Crispy, Tasty, Fun, Happy, Round. I decided to make the advertisement fun Read more →

I brained stormed with a few words like, necessity and salvation.

When I thought of necessity, I thought of the idea of Singaporean queuing, and I created a draft of Singapore Pools and Hawker Centre queues.

However, I thought the idea carried a connotational message of negativity as the idea of Singapore’s queuing culture was connoted to be negative “kiasuism” & “kiasism”

Read more →

When I read the requirements, the first distinctively local spot come to me is the Singapore Flyer.In my opinion, the ferris wheel is  fantasy and romantic. And I’m also inspired by Interstellar,which is a  science fiction film. The concept ‘wormhole’ is the inspiration that how I make use of the Singapore Fly.  The ferris wheel is a shortcut for  journeys Read more →

Upon receiving the boxed drink of Jasmine Green Tea by Pokka, I was intrigued at how it marketed itself as a healthier choice.

Hence, I began researching on adverts that promoted the element of healthiness in the drink products.

Based from the image itself, we would associate this particular drink with the ideas of ‘health’, ‘refreshing’ and ‘invigorating’. Nonetheless, I was Read more →