Since the central theme of the project was “Memory”, I wondered whose memory did I want to play with for this project. I was looking for something uniquely localised, close to my heart and really, just a sincere piece of work.

“Lover’s Tears” is an oldies song that gave rise to my motivation of capturing a memory that was related to Read more →

Unlike my other kids who spent their childhood growing up in playgrounds, playing with their friends and of course the TV, I was a little different. I grew up in my maternal grandparent’s house as my mom was often busy at the farm that the family owned. Back then, we were going through some financial difficulties, and my Read more →

Scroll all the way down for research and development. 

BEST WITH EARPIECE ON! 

Ending

Summaries of Goodbye, Emily

Emily is a girl who suffered from depression, by using the tape recorder to record her sorrows in every places she visited. Which helps her to keep things on track but she decided to end her life at the very end.

This is a recording of her Read more →

I was really excited to start on this assignment. At first I was interested to tell a non-linear narrative like the one from Memento by Christopher Nolan or Mr Nobody by Jaco Van Dormael. However, I realised that it might be too complicated to do that with merely 10 photos and sound tracks.

Hence I changed my idea and decided to instead give attention Read more →

The non-perishable food I received is ‘Salted Cashew Nuts Mixed Macadamias ‘ from brand ‘TONG GARDEN’.

The words that I can associate with are:

Nuts

A nut is a fruit composed of an inedible hard shell and a seed. But in slang it usually mean a person is insane or crazy.

Healthy

Nuts are highly nutritious. It will provide high calories but lower fat.

Energy

There is Read more →

MY INSPIRATIONS

The object that I have received from the draw was Arizona Green Tea. The first thing that caught my eye was how they incorporated the Japanese motif into the design of the bottle; the sakura blossom on the front of the bottle. Therefore the first images I associated the tea with was the Geisha and Read more →

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I brained stormed with a few words like, necessity and salvation.

When I thought of necessity, I thought of the idea of Singaporean queuing, and I created a draft of Singapore Pools and Hawker Centre queues.

However, I thought the idea carried a connotational message of negativity as the idea of Singapore’s queuing culture was connoted to be negative “kiasuism” & “kiasism”

Read more →

Upon receiving the boxed drink of Jasmine Green Tea by Pokka, I was intrigued at how it marketed itself as a healthier choice.

Hence, I began researching on adverts that promoted the element of healthiness in the drink products.

Based from the image itself, we would associate this particular drink with the ideas of ‘health’, ‘refreshing’ and ‘invigorating’. Nonetheless, I was Read more →

The food item I have received is an Ayam Brand can of Sardines in tomato sauce. Here’s a picture of it that I took.

After researching on the product itself, I can already list out some words that are associated with the product. Here are some of the words:

The Sardine comes in a tomato sauce. What’s best to show tomato sauce Read more →