Recent Posts

Project 2a: text and image final artwork

Qiu Wen

Tuesday, Nov 21, 2017 - 01:14:48 am

@ qlee011

As the product is a trans fat free product and trans fat is linked to weight gain, I wanted to promote the idea that eating these biscuits, one won’t gain weight easily hence has nothing to worry about and can snack all they want (aimed towards girls who tend to want to stay slim)

I put the weighing machine and Read more →

0 comments.

4D Project 2 - Image & Text

Gladys Foo

Tuesday, Nov 21, 2017 - 12:56:46 am

@ Welcome!

The object that I’ve got from the item exchange was milo nuggets!

Milo nuggets – comes in a convenient pack providing you the energy to go further without breaking your stride. 

When I was doing research, I realised that all existing milo ads gives a connoted message that milo products give you instant energy which helps you to get through a busy Read more →

0 comments.

Text & Image

Syahrul

Saturday, Nov 18, 2017 - 07:27:25 pm

@ SYAHRUL ANUAR

For this project, we were required to create a small ad collateral material based from the food item we had randomly received.

For the food item, I received a box of Pokka Green Tea. Based from my research earlier, I wanted to provoke the notion of addiction through the cover of an advert for a ‘healthier’ drink.

In short, I wanted Read more →

0 comments.

Project 2: Text and Image Final Artwork

Joey

Monday, Sep 18, 2017 - 02:12:42 am

@ jznki

In this project, I received a packet of NISSIN Sesame Oil Flavoured Instant Noodles.

Some of the words I identified with this product, as further explored in my previous post, are fast, convenient, tasty, internationally-known and inexpensive. Instant noodles, being tasty and requires so much less effort to prepare, would naturally make one happy because of the lack of energy needed Read more →

0 comments.

Project 2: Creating an Advertorial for Arizona Green Tea

Tan Xiang Rei

Sunday, Sep 17, 2017 - 05:51:47 pm

@ REI

MY INSPIRATIONS

The object that I have received from the draw was Arizona Green Tea. The first thing that caught my eye was how they incorporated the Japanese motif into the design of the bottle; the sakura blossom on the front of the bottle. Therefore the first images I associated the tea with was the Geisha and Read more →

0 comments.

Project 2: Image, Text and Final Artwork

Yap Qian Yin

Friday, Sep 15, 2017 - 10:11:18 pm

@ Yap Qian Yin

There is no excerpt because this is a protected post.There is no excerpt because this is a protected post.There is no excerpt because this is a protected post.There is no excerpt because this is a protected post.There is no excerpt because this is a protected post.There is no excerpt because this is a protected post.There is no excerpt because this Read more →

Hi Qian Yin, Can you ensure that your final artwork is clickable to see an enlarged version. Thank you!   Michael

Project 2: Image, Text and Final Artwork

Shawn Ong

Friday, Sep 15, 2017 - 06:42:56 pm

@ Shawn Ong's Cinematography

Project 2: Create an advertisement with the non-perishable food item that you have received from the exchange. consider the various concepts introduced by Roland Barthes in his analysis of an advertisement and the layer of meanings created through the interplay of linguistic message, Image & Meaning, Dennoted messaged, connoted Message.
Brain Storming & Sketch

Baked beans was one of the most interesting Read more →

0 comments.

Project 2: Text and Image Final Artwork

Zoey

Wednesday, Sep 13, 2017 - 02:44:18 am

@ Zoey

The food item that I have received from the exchange was Ritz Cheese Crackers. Before I started on this project, I first thought about the words that could be associated to the Ritz Cheese Crackers. The words that I managed to link to this product was Cheesy, Crispy, Tasty, Fun, Happy, Round. I decided to make the advertisement fun Read more →

0 comments.

Project 2: Research & Development

Nurjannah

Monday, Sep 11, 2017 - 06:24:12 pm

@ THIS IS JANNAH

The item that I was randomly assigned to was Chocolate Pocky. Some of the words that I immediately associated it with are as follows:

Red

 

Chocolate

 

Stick

Long

Thin

Japan

Valentines

Pocky Game

 

Before designing the pocky advertisement, i decided to take a look at how Pocky already advertises themselves:

 

 

  

From this I could gather that Pocky positioned themselves as a playful, fun, and cute snack and company, with many Read more →

0 comments.