Recent Posts

Reflection on "Rhetoric of the Image"

Jenson Gabriel Tan

Monday, Sep 04, 2017 - 01:31:55 pm

@ JENJENJEN

Barthes’ Rhetoric of the Image aimed to investigate the necessity of context within an image. Whether analogical representation, or a context is required to interpret images and if the interpretation of images could be decoded using a systematic detailing list of practical, national, cultural, aesthetics to be decoded.

Some key terms and concepts introduced was the idea of the signifieds (meaning) Read more →

Categories: Reading Assignment
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Strange Encounters: Alice in Wonderland

Tan Xiang Rei

Monday, Sep 04, 2017 - 12:47:18 am

@ REI

So, when I first got the project brief, my first thought went to “Alice in Wonderland” by C.S. Lewis. Alice in Wonderland has been appropriated many times by the mass media of such includes:

For this project, I will be exploring 4 of my favourite Characters, The Chesire Cat, The Queen, The White Rabbit and the Mad Read more →

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Reading Assignment - Rhetoric of the Image by Roland Barthes

Shawn Ong

Sunday, Sep 03, 2017 - 07:24:17 pm

@ Shawn Ong's Cinematography

What are some of the key questions Barthes aims to investigate in the article?

Barthes aims to examine that a advertisement had an hidden message what does meaning get into the image, how does it end and if it's end, what is there beyond.

What are some of the key terms/ concepts introduced and discussed?

There are a total of three keys terms, Read more →
Categories: Reading Assignment
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Reading Assignment: Rhetoric of the Image by Roland Barthes

Joey

Sunday, Sep 03, 2017 - 03:47:26 pm

@ jznki

Rhetoric of the Image by Roland Barthes

What are some of the key questions Barthes aims to investigate in the article?

Some of the key questions Barthes aims to investigate in the article are whether analogical representations are actual interpretations of signs, and are not just simple unions of different symbols. He also poses about whether we will be able to accept Read more →

Categories: Reading Assignment
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Reading Assignment: Roland Barthes Rhetoric of the Image

Zoey

Sunday, Sep 03, 2017 - 02:14:39 pm

@ Zoey

What are some of the key questions Barthes aims to investigate in the article?

How does meaning get into the image?

Where does it end?

And if it ends, what is there beyond?

What are some of the key terms/ concepts introduced and discussed?

3 concepts/messages:

First message whose substance is linguistics

Its supports are the caption, which is marginal, and the labels, these being inserted into Read more →

Categories: Reading Assignment
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Project 1b: Paradox

Joey

Sunday, Sep 03, 2017 - 12:50:20 am

@ jznki

My project revolves around the Tourism industry in Singapore, precisely because of its prominence in our lives. This targets the common tourists’ perceptions towards sightseeing. The image consist the Gardens by the Bay structures burning and a mammoth Merlion breathing fire. However, tourists are still ignorant of the obvious danger, still focused on capturing their memories in a tourist hotspot. Read more →

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Project 1b: Paradox

Zoey

Saturday, Sep 02, 2017 - 10:44:12 pm

@ Zoey

Inspired from the idea of a dollhouse and the concept of play ( Child’s imagination and a child playing with toys).

Thus by using scale manipulation, I am able to show the contrasting effect in terms of size between the child and me. At the same time, the scaled down image of me in the kayak, make it looks as Read more →

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Project 1B: Paradox

Nurjannah

Saturday, Sep 02, 2017 - 03:24:05 pm

@ THIS IS JANNAH

Planning & Conceptualising 

Upon reading the brief requirements of having something “distinctively local”, I remembered the time that I had to dissect what it really meant to be local. Was it the HDBs, mama shops, or local food that we identified with, or the commodified “culture” & “society” that we were led to believe, such as the gentrified Read more →

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Project 1A: Strange Encounter

Nurjannah

Saturday, Sep 02, 2017 - 02:40:06 pm

@ THIS IS JANNAH

Debris of the underwater train floated in front of me as I slowly opened my eyes. Did we crash? Frantic, I turned my head to look for the others. I needed to make sure they were safe. Before I could get up, I heard a loud screech and saw three beings charging at me: 

Planning & Conceptualising 

Read more →

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Project 1B "Paradox" - Health and Greenery

Shawn Ong

Wednesday, Aug 30, 2017 - 07:17:24 pm

@ Shawn Ong's Cinematography

My idea behind the artwork is to promote Health & Greenery at the same time by using “Garden By The Bay” as a local location. As Singapore are moving towards to clean and green enviroment, by building more parks and running tracks which encourages people to run while enjoying the scenery at the same time.

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