Recent Posts

Project 2 – Text and Image (Advertisement)

Ravindran Kobu

Wednesday, Nov 22, 2017 - 06:42:56 am

@ Let's Go!

The Product i got was “Nongshim, Packet Noodles” and this the advertisement idea I came up with where the racer doesnt care about the race as it’s too tasty and quick to make.

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Project 1B – Paradox

Ravindran Kobu

Wednesday, Nov 22, 2017 - 06:38:09 am

@ Let's Go!

Main Idea: This was my take on my “Happy Place” in ADM where i go to relax and think for inspiration!

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Project 1A – Strange Encounter

Ravindran Kobu

Wednesday, Nov 22, 2017 - 06:24:52 am

@ Let's Go!

Character – Paper Girl

Character – Rock Girl

Character – Scissors Girl

Main Topic:

My idea was create 3 characters in the realm of “Rock, Paper and Scissors”. This was my horror take on the idea of our very childhood game!

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4D: Text & Image (Advertisement)

Chanel Chan

Wednesday, Nov 22, 2017 - 03:37:42 am

@ chanel5chan

I was given chicken cup noodles as my food item and hence began ideation for it. My overall concept stems from how cup noodles are consumed when one is extremely rush at work, making the food fast yet delicious. Hence, I wanted to show how there is a team of culinary staff preparing the meal while the guy at Read more →

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4D: Strange World

Chanel Chan

Wednesday, Nov 22, 2017 - 03:29:18 am

@ chanel5chan

The strange world I created was one in which our society’s minority group becomes the majority. Hence, the minority group I chose was people with special needs, particularly children.

This whole idea was inspired by my experience teaching in a school with a significant number of special needs children and realizing how a cohesive learning environment is beneficial for both Read more →

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4D: Paradox

Chanel Chan

Wednesday, Nov 22, 2017 - 03:12:23 am

@ chanel5chan

My paradoxical space was created through an unrealistic manipulation of the bulldozer along the hawker centre at the soon to be demolished Old Woodlands Town Centre. The juxtaposition of size seeks to communicate how Singapore’s extremely fast development results in the loss of landscapes that embodies the nation’s culture and heritage.

I also enhanced the brightness of the bulldozer to Read more →

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Project 4 Final – The Unfolding Narrative

Shawn Ong

Wednesday, Nov 22, 2017 - 12:53:13 am

@ Shawn Ong's Cinematography

Our installation is titled “The Unfolding Narrative“.

The stories that would be played through the headphones initially before anyone records their thoughts in the booth:

1 – Working adult – Mild bipolar disorder 2- Old Uncle – Anhedonia (Major Depressive disorder) 3- Working Adult – Manic depression (Suicidal) 4- Working Adult – Relocation depression (change of nature in job) 5- Working Adult – Read more →

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4D Final Project: Evocative Objects- Can you hear your image?

Joey

Tuesday, Nov 21, 2017 - 11:49:20 pm

@ jznki

CAN YOU HEAR YOUR IMAGE?

By Qian Yin, Rui Meng and Joey.

1st Part: Concept

For this interactive installation, we aim to target people’s attention towards what they are wearing. This is because it has been officially proven that many Singaporeans are not mindful about their dress codes whenever they go, leading to improper dressing a lot of times. It is Read more →

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the thought process behind the series of photographs titled 'may the circle remain unbroken', a meditation on love, yearning, loneliness and ennui.

Syahrul

Tuesday, Nov 21, 2017 - 11:04:34 pm

@ SYAHRUL ANUAR

For this project, I knew what I wanted to do as I felt that it played more towards my artistic strengths – photography and the narrative element. As such, I utilised more of a moodboard to focus on certain themes.

Instead of scribbling down thoughts or writing down phrases that would trigger an inspiration, I studied my own body of work, Read more →

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Text & Image - Research

Syahrul

Tuesday, Nov 21, 2017 - 10:45:10 pm

@ SYAHRUL ANUAR

Upon receiving the brief for this project, I look upon more conceptual ways in which we could present the given object.

Comme Des Garcons, a fashion brand notoriously known for making highly conceptual, in-house designed graphic/advertising work was the basis of how I wanted to push this project. Still, upon feedback from my previous assignments, I wanted to tone down the Read more →

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