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Week 2 // Jan ChipChase's Calibrating your own cultural compass

Valerie yeah

Wednesday, Nov 22, 2017 - 09:54:55 am

@ vye001

“There’s a temptation to think that a nuanced understanding of people and places can be found online” :

Isn’t that inevitable with the influx of the digital age? Despite this, Jan Chipchase argues that online documentation, comments or journals written by native people of a certain city or place would only be the ‘crumbs’ of the loaf. This is undoubtedly true Read more →


Thoughts on Chipchase Chapt 5


Saturday, Sep 09, 2017 - 04:25:22 pm

@ Through the Cracks of the Violin

reading this extract is an eye-opener. There are many little bits of details that I would miss out if i were to go on a research trip, like the signs of Do’s and Don’ts and what they imply of a given area, the languages used and how it implies multilingual communities, the icons on the signs and how it implies Read more →


week 2: Calibrating your Cultural Compass Reading Response

Jolene Tan

Sunday, Aug 27, 2017 - 06:48:47 pm

@ JO


Chipchase has an interesting way of looking at how cultural differences can affect the little details of a person’s everyday life, like signs and commute style. Observing how the different cultural exchanges for each country, or for each race and religion place an important role in how products and consumables are designed for the specific group of people. I have Read more →


Week 2 Reading Calibrating Your Cultural Compass


Saturday, Aug 26, 2017 - 11:54:20 pm

@ Kaixin

Reading Chipchase’s Calibrating Your Cultural Compass got me reflect on my everyday observation. Whether it’s people’s activity, conversation or behaviors. People are constantly observing others, they might judge or copy others’ behaviors. Humans are social animals, so people from a region tends to behave in a similar manner.  Researchers observed with more consciousness, for the purpose of collecting data. An Read more →


Response to: Chapter 5 of Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow’s Customers by Jan Chipchase- “Calibrating Your Cultural Compass”.


Saturday, Aug 26, 2017 - 10:55:07 pm

@ J E M S

The chapter of “Calibrating your cultural compass” by Chipchase was highly relatable, as a foreigner who moved abroad, i had to adapt to the new culture. Likewise, I agree that one can truly understand the culture of the foreign country by being in the actual context and by “going native” like Chipchase would say, make the learning and adaption faster. Read more →


[Response] Week 2 - Hidden In Plain Sight: How To Create Extraordinary Products For Tomorrow’s Customers – Jan Chipchase


Saturday, Aug 26, 2017 - 10:47:22 pm

@ Yaaayu's

Korean Street Food Culture

Jan Chipchase had provided an interesting guideline on calibrating culture of a place quickly, which is essential during user studies research. What he had covered in this chapter are subconsciously within all of us, but he gave an identity to all them and that will make us take notice of them in future. This Read more →


Calibrating your Cultural Compass


Saturday, Aug 26, 2017 - 10:13:17 pm


In an increasingly connected world, everyone has the temptation to get as fast as possible to the information you want. It was my first time in Asia when I arrived in Singapore. It didn’t take me more than one minute to download the Uber App. So it was the easiest and fastest way to get to my Airbnb accommodation. Before Read more →


Calibrating Your Cultural Compass (Chapter 5): Response


Saturday, Aug 26, 2017 - 08:46:22 pm

@ /kaywerlyn

Calibrating Your Cultural Compass by Jan Chipchase has proved to be an interesting sight for me personally as he talks about the importance of primary research mainly people-watching, observing the environment and connecting with your target consumers personally. With the rise of technology, it is much easier to get hold of information that we do not normally come across with Read more →


Hidden in Plain Sight – Chapter 5

Raymond A Pradhana

Saturday, Aug 26, 2017 - 06:52:08 pm

@ Raymond

One of the most important things I learned from photography back then was probably the art of observation. I stopped looking down at the ground. There were tons of things that I have never noticed before!

Observing little details around me should have become a habit, but sometimes forgotten. Reading Jan Chipchase’s Hidden in Plain Sight (Chapter 5, Calibrating your Cultural Read more →


Wk2 - Calibrating Your Cultural Compass


Saturday, Aug 26, 2017 - 06:42:58 pm

@ atan048

In the chapter Calibrating Your Cultural Compass, the author Jan Chipchase shares his tips on understanding other cultures. In the final few paragraphs, the element of design is brought into play, where local cultures can influence a product or service’s design in the local market.

One of the more striking comparisons was the McDonald’s menu in India, where the large consumer Read more →