reading this extract is an eye-opener. There are many little bits of details that I would miss out if i were to go on a research trip, like the signs of Do’s and Don’ts and what they imply of a given area, the languages used and how it implies multilingual communities, the icons on the signs and how it implies Read more →
Response to: Chapter 5 of Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow’s Customers by Jan Chipchase- “Calibrating Your Cultural Compass”.
The chapter of “Calibrating your cultural compass” by Chipchase was highly relatable, as a foreigner who moved abroad, i had to adapt to the new culture. Likewise, I agree that one can truly understand the culture of the foreign country by being in the actual context and by “going native” like Chipchase would say, make the learning and adaption faster. Read more →
Calibrating Your Cultural Compass by Jan Chipchase has proved to be an interesting sight for me personally as he talks about the importance of primary research mainly people-watching, observing the environment and connecting with your target consumers personally. With the rise of technology, it is much easier to get hold of information that we do not normally come across with Read more →
In the chapter Calibrating Your Cultural Compass, the author Jan Chipchase shares his tips on understanding other cultures. In the final few paragraphs, the element of design is brought into play, where local cultures can influence a product or service’s design in the local market.
One of the more striking comparisons was the McDonald’s menu in India, where the large consumer Read more →