2017_S2 User Experience in Design

In the first chapter, Norman introduces us to the concept of Human-Centred Design (HCD), as well as two of the most important characteristics of good design — discoverability and understanding, and the six fundamental psychological concepts that discoverability encompasses: affordances, signifiers, constraints, mappings, feedback, and conceptual model.

With each of the psychological concepts, Norman uses relatable everyday examples to illustrate them, Read more →