2017_S2 User Experience in Design

Just like the title of the book, Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow’s Customers, the contents that Chipchase touched upon in this reading is indeed knowledge that I feel, is subconsciously within all of us, and only requires a bit of probing to get people to start thinking about them. In fact, I feel that Read more →

Of all the methods of rapid cultural calibration that is mentioned, what I found the most interesting was the idea of observing people in their morning routines and in their transportation modes. Having lived in Ohio, New York, and now Singapore, how people travel to work and how they prepare for their day is very different. In Ohio, a Read more →