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Task 1: information gathering and idea generation

Benjamin Kuah

Sunday, Aug 27, 2017 - 12:54:29 am

@ benjamin kuah

We began our visit to Ng Teng Fong hospital for our assignment brief prior to embarking on our project. Taking a look around the hospital, I noticed the hospital liked expressive, vibrant illustrations with a touch of nostalgia.

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Task 1: Information Gathering and Idea Generating

Dawin Ho

Tuesday, Aug 22, 2017 - 04:14:13 pm

@ DeWeiNTU

Client: JurongHealth (Ng Teng Fong General Hospital)

Design Deliverable: Create a badge for Art on-the-move volunteers. 

Design Aim: – To help people recognise & identify the volunteers better. – Instill a sense of pride when the volunteers wear it and to also serve as a collectible. 


VC Project 1 (Task 1: Information gathering and developing concepts)

Cheng Hui

Monday, Aug 21, 2017 - 11:27:55 am

@ Scarlet Sunday

Design Aims

To design a button badge that – is interesting, fun, appealing to the volunteers as a collectible, and portrays the work the volunteers do.

Design should also contain the potential to be edited and made into a series.

Design Concepts

Good start. What you have got there mostly are mostly graphic representation which are already finished design. What you need to find in your mood board are photographic images eg the lady and child to suggest people and connection, the graphic exploration and translation could lead to the hugging image you found. So moving forward, look for photographic images that represents the initial idea. Eg Bubbly, what are the visual images - bubble gum, candy, child jumping on a trampoline....  

Task 1: Information gathering and Idea generating, Moodboard

Fong Hin Wai

Monday, Aug 21, 2017 - 10:50:57 am

@ Wai Product

Observation notes:

During the trip to NTFGH, we were brought around art elements around the facility be it the work of collaborating artist, staff and even patients. As i observe the artworks that were displayed, many of them seem to be under the theme of plants and memories. It is also observed that these works are often slightly abstract.

Keywords: Warmth, Healing, Read more →

Good observation and some really useful works: transformation, warmth healing fun care, do not forget about art :) Will be useful to explore how you can incorporate notion of art you your visual exploration.



Monday, Aug 21, 2017 - 10:48:26 am


Design aim: The client, Ng Teng Fong General Hospital requires a new logo design to be used on the button badge for their Arts on the move volunteer program. A design that reflects the programs values, passion and purpose.

Keywords: Expressive Evoke Love Create Harness creativity Create Hands on Support Community Voice Connect Heal Positive Distraction Companion


Concept 1: The hand can be seen as both patient and volunteer, the patient’s hand is connecting with the paint palette representing Read more →

Great grasp of the project brief and have some very useful and relevant key words, Expressive, Support, Community, Heal
Positive Distraction. Will be great to expand on the list of nouns that you would associate with the art on the move. I see you used palette, paint. Do give your concept a title: eg concept 1 Caring and healing with art. Is it just one hand? how would meaning change with 2 hands, whose hands, the gesture of the hands. is it an exchange or connection. The palette appears still at the moment. How can you convey fun, enjoyment, up lifting spirit? Concept 2 seems to dealing with freedom and losing sense of time. Heart shape is a good start, explore other shapes.  

Task 1: Information gathering and idea generating

Chia Te

Monday, Aug 21, 2017 - 10:40:39 am


Observation Notes: During our visit to Ng Teng Fong General Hospital last week, I realized that this particular hospital does not look like other hospitals such as KK hospital/ SGH. Instead of just having posters and some banners from the health promotion board, they actually include different artworks from various local artist and even artworks done by their patients such as Read more →

looking forward to more details on key words and images.

Project 1: Arts on the Move (Task1: Information Gathering and Idea Generating)

Chin Lee

Monday, Aug 21, 2017 - 09:25:06 am

@ ta0025ee


Environment (Exterior): – Shopping Mall (IMM, JEM, Big Box and Westgate)

– Roads with a lots of traffic lights

Environment (Interior):

– There are travelators in hospital.

– Corridor is wide.

– There are big windows with bars along the corridor that allow sunlight in.

– The hosipital is connected with shopping malls or buildings such as Jem, Westgate, Big Box, IMM and so on.

– Saw some Read more →

Good job on the detailed observations and a good start. Do consider the incorporation of art materials/ tools as a word and visual elements and title your concepts. eg. concept 1 could be energised by the art. The rainbow is a good start, but I would like to encourage you to think and explore where does the rainbow come from? the tools? arts? connection between people. These are qualities that you can still further explore. For your third concept, Swan is a gentle creature. I also get the idea of caring that you consider, but i think it lacks the inclusion of the creative element that the art programme deals with. so may be something to play with and include.

Task 1: Information gathering and Idea generating


Monday, Aug 21, 2017 - 06:00:53 am


Very good start with detailed observations. there are some ideas that I think are useful eg empathy, connections and giving (support?). Will be great if you can list out words to elicit nouns that help describe the concepts like empathy - image of nurse talking to patient with arm over a patient.   In your exploration moving forward, Consider the relevance and associations, cultural readiness of signs and appropriateness.
recharge or energy booster may be words to consider too

Project 1 Task 1: Information gathering and Idea generating


Monday, Aug 21, 2017 - 01:03:29 am

@ brendaowyong





Good start with lots of visual examples. But you were providing more on the envisioned stylistic approach and outcome. Will be great if you can explore some nouns and adjectives that can represent/ capture the purpose and function of the programme, on which you can treat them with the visual style. Your keys word should words that are appropriate and strong relevance to your concept.  

Task 1 : Information gathering and Idea generating.

Lau Sin Yee

Monday, Aug 21, 2017 - 12:25:32 am

@ Sin Yee

Observation Notes:

The aim of “Art on the move”  {Art in Health movement}

To accompany the patients, help them pass time. Allow patients to talk about their problems and pains and cheer the patients up which reduces their stress. Provide guidance and encourage patients to explore their thoughts and imagination to calm their nerves, anxiety, reassure them by thinking the positive things and Read more →
very good start :) enjoyed your idea of warm hug with art on the move. In fact I think elements form the other 2 such as community, and energy can also be considered in your first concept. Would be an art tool that gives the hug, or the art tools helping to grow relationship.