Recent Posts
Task 1: information gathering and idea generation


We began our visit to Ng Teng Fong hospital for our assignment brief prior to embarking on our project. Taking a look around the hospital, I noticed the hospital liked expressive, vibrant illustrations with a touch of nostalgia.
Task 1: Information Gathering and Idea Generating

Client: JurongHealth (Ng Teng Fong General Hospital)
Design Deliverable: Create a badge for Art on-the-move volunteers.
Design Aim: – To help people recognise & identify the volunteers better. – Instill a sense of pride when the volunteers wear it and to also serve as a collectible.
VC Project 1 (Task 1: Information gathering and developing concepts)

Design Aims
To design a button badge that – is interesting, fun, appealing to the volunteers as a collectible, and portrays the work the volunteers do.
Design should also contain the potential to be edited and made into a series.
Design Concepts

Task 1: Information gathering and Idea generating, Moodboard

Observation notes:
During the trip to NTFGH, we were brought around art elements around the facility be it the work of collaborating artist, staff and even patients. As i observe the artworks that were displayed, many of them seem to be under the theme of plants and memories. It is also observed that these works are often slightly abstract.
Keywords: Warmth, Healing, Read more →

TASK 1: INFORMATION GATHERING AND IDEA GENERATING

Design aim: The client, Ng Teng Fong General Hospital requires a new logo design to be used on the button badge for their Arts on the move volunteer program. A design that reflects the programs values, passion and purpose.
Keywords: Expressive Evoke Love Create Harness creativity Create Hands on Support Community Voice Connect Heal Positive Distraction Companion
Rationale:
Concept 1: The hand can be seen as both patient and volunteer, the patient’s hand is connecting with the paint palette representing Read more →

Positive Distraction. Will be great to expand on the list of nouns that you would associate with the art on the move. I see you used palette, paint. Do give your concept a title: eg concept 1 Caring and healing with art. Is it just one hand? how would meaning change with 2 hands, whose hands, the gesture of the hands. is it an exchange or connection. The palette appears still at the moment. How can you convey fun, enjoyment, up lifting spirit? Concept 2 seems to dealing with freedom and losing sense of time. Heart shape is a good start, explore other shapes.
Task 1: Information gathering and idea generating
Observation Notes: During our visit to Ng Teng Fong General Hospital last week, I realized that this particular hospital does not look like other hospitals such as KK hospital/ SGH. Instead of just having posters and some banners from the health promotion board, they actually include different artworks from various local artist and even artworks done by their patients such as Read more →
Project 1: Arts on the Move (Task1: Information Gathering and Idea Generating)
Observation:
Environment (Exterior): – Shopping Mall (IMM, JEM, Big Box and Westgate)
– Roads with a lots of traffic lights
Environment (Interior):
– There are travelators in hospital.
– Corridor is wide.
– There are big windows with bars along the corridor that allow sunlight in.
– The hosipital is connected with shopping malls or buildings such as Jem, Westgate, Big Box, IMM and so on.
– Saw some Read more →

Task 1: Information gathering and Idea generating



Project 1 Task 1: Information gathering and Idea generating



Task 1 : Information gathering and Idea generating.


The aim of “Art on the move” {Art in Health movement}
To accompany the patients, help them pass time. Allow patients to talk about their problems and pains and cheer the patients up which reduces their stress. Provide guidance and encourage patients to explore their thoughts and imagination to calm their nerves, anxiety, reassure them by thinking the positive things and Read more →