In the final design, I decrease my text point size to 10 points for body text and 12 points for headers. Also, to emphasise on the various headers, I encapsulate them in a bubble. Next, I scaled down the images to increase my margins to provide more ‘breathing space’ and to avoid the ‘slap on’ feel, I rounded the corners Read more →

FINAL PRINT

DIGITAL

PRINT

FINAL DESIGN:

MOCK-UP:

Front:

Back:

I started with a dummy to determine the folds and allocation of space:

Then I started to sketch on the parts where I need to place the images and body copy before going digital:

Refinements and adjustments using B/W print:

Before & After:

Final Design:

After getting the feedback:

I decided not doing die cut. I placed my elephant at the front of the brochure. The first and last pages give a sense of continuity. The elephant is blowing the bubbles and the bubbles are flying to the last page. Also, I placed the piano keyboard at the inside and outside of the brochure to show Read more →

Overall, I’m really satisfied with my brochure although there is things to improve on as well. The cover page is a little to plain compared to the contents inside hence maybe more illustrations can be placed at the front page to evoke the fun element into it. Read more →