My concept for the posters is fun and happiness.
I started off with the slogan: Create Art, Enjoy Life. However, comments where that it sounded too aggressive. At the stage, I have not decided on the final slogan but it will be ‘Follow the flow of Happiness’. However, this slogan will not be placed in the poster composition yet as Read more →
My slogan: Doses of Fun with Art (Keywords in Bold)
DOSES: I wanted to use motifs of doses to express my slogan.
MUTED COLOURS: In consideration of the nature of programme and setting, I prefer muted colours as it is more soothing.
ORGANIC PATTERNS: I like the fluidity of these organic patterns. It is another way to express ‘doses’ instead of showing it literally.
The Read more →
continue from Task 2
Mock up 1: Attention from 1. the patient 2. (from the direction of the patient is looking at to) The slogan 3. Ng Teng Fong’s logo 4. (illustrations pointing downwards to) the program’s detail.
Mock up 2: Layout the words with the images. Illustrations pointing at the logo as well.
Read more →
continue from Task 1B
From the feedback received, I have changed the slogan to “The Happiness From Arts” , so it sound like the program is able find the patient’s happiness back.
2 Proposed layouts:
The symmetrical layout: The poster is differentiated with 2 sides, the left side is the side of life with Art and Health program which Read more →
continue from Task 1A
My take on Art and Health program:
Art and Health program is targeted for patients who will be hospitalized for a long period for time, as short-term patients are usually rushed to discharge to not waste resources. Hence my take for the poster should be something the long-term patients can relate to, things that can be found in Read more →
Based on feedback gathered in class, this was what I came up with.
I decided to stick with a more consistent colour palette that is darker with accents of brighter colours compared to my previous one that was rather lacklustre in terms of colour choice.
Feedback gathered from Michael was:Move the hospital logo to top right Align the arts and health Read more →
The final design that I decided to continue working on was the idea of a pinball machine. My final slogan was ” Explore endless possibilities”. I thought the theme and concept of a galaxy pinball machine really fits the idea of emoting fun, adventure, exploration etc.
My initial draft was to include the entire pinball machine in the poster. However, feedback Read more →
After receiving various feedback, I worked on the colour variations and moved people around to get a better sense of the hierachy within the design.
I tried to play with the colour of the banner to bring out the slogan. When I printed this out in A2, I realised that the lines became really thick when the poster Read more →
The slogan that I decided to explore further was “pARTy with the ARTs”.
So to incorporate the party within the design, I added a boombox with a community of people of all ages to signify the party and added elements of arts within. I tried to keep it within a circle shape but I still have to explore more and keep Read more →