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Task 2 Translating and Exploring Design

Lau Sin Yee

Sunday, Sep 03, 2017 - 03:42:49 am

@ Sin Yee

Continue from Task 1

Main Concept: Warm Hug Secondary concept: Energy

Using the first method: For the literal images, I drew 3 hugging images and from there I chose the ‘hugging’ element and develop it further.

Using the second method:

Feedback: Need to be more simple, incorporate the element of Art. Relevance, Simplicity and Memorable

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Hi Sin Yi, good exploration there. Can if you read this before class and have time, can i get you to 'clean up' some of the smaller pencil marks as they have disappeared when the logo size get reduced. you want to ensure consistency in the logo appearance. You may also wish to play with the orientation of the swoosh line behind the heart design to create more dynamic and energy. Even the wings can be a little bent and have a little more detail - eg are they wings if so how might they look like beside the current shape. Do incorporate "Art on the Move"
very good investigations!! keep it up!!

Task 2: Translating and Exploring Design

Cassandra Lim

Sunday, Sep 03, 2017 - 12:38:55 am

@ Catastrophe.

After conceptualising the possible themes I wished to explore, I went more in depth into the possible logo designs.

Initially, I was really interested to do my first concept which was ” A sense of familiarity” so I did a table based on a class exercise we did to explore the possible visuals I could come up with. It was really Read more →


Task 2: Translating and Exploring Design

Chin Lee

Monday, Aug 28, 2017 - 11:55:44 pm

@ ta0025ee

Concept: Caring

Keywords: Sunlight, Sunflower, Swan, Hearty, Warmhearted, Cheerful, Hopeful, Optimistic

I chose gentle, soft and warm elements to embody my concept.

I sketched some elements from realistic to abstract. I tried to simplify the elements. Besides, I also combined the keywords (Verb+Abjective) to show my concept.


Project 1: Translating & Exploring Design

【 Q ⇕ ₦ ₲ 】

Monday, Aug 28, 2017 - 08:42:09 am

@ The.Qing.Portfolio

This worksheet helps to break down our design process and critically consider different types of possibility. After completing it, I narrowed down to 3 imageries that best reflects the identity of Art-on-the-Move Programme:

1. Positivity – pocket + craft material

2. Fun – bed

3. Transformation – friends/companian

While all of these sketches are supposed to reflect the identity of the programme, these 3 Read more →


Task 2: Translating and Exploring


Monday, Aug 28, 2017 - 06:00:17 am



VC Project 1: Information Gathering & Idea Generating

Cassandra Lim

Sunday, Aug 27, 2017 - 05:35:57 pm

@ Catastrophe.

Observations/ About the programme:

Arts on the move, an initiative to provide some positive distraction to patients A form of therapy to soothe patients’ minds and help them on their path to recovery Creative works to keep the mind active Volunteers engage patients at their bedside so they do not have to get out of their rest area Transform the hospital environment from a traditionally Read more →



Sunday, Aug 27, 2017 - 03:40:38 pm


Black and White Exploration

Exercises started in class to help generate ideas and more iterations:

* Birds – cranes represent compassion and longevity, Hummingbirds represent healing and health

**Lotus is most commonly associated with health, healing and spirituality

Below are iterations of the Lotus concept. 

I have expanded on more of my first idea with the hand and the palette below

Peer assessment:

In Read more →


Week 2 : Project 1 Translating & Exploring

Kerin Ng Jia En

Sunday, Aug 27, 2017 - 10:00:15 am


Sketching & Concepts Exploration

Sketches were done up to study the possibilities of the various icons and motifs that could be included in the badge design. Upon seeking feedback, simplification was key to creating a logo that is easy to remember and captivating to the eyes. Most importantly, the line weight was not to be forgotten for the thinner lines may Read more →


Task 1: information gathering and idea generation

Benjamin Kuah

Sunday, Aug 27, 2017 - 12:54:29 am

@ benjamin kuah

We began our visit to Ng Teng Fong hospital for our assignment brief prior to embarking on our project. Taking a look around the hospital, I noticed the hospital liked expressive, vibrant illustrations with a touch of nostalgia.

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