Visual Communication 1 – G3

Rationale:

The qualities and purpose of Art on the move is represented in my logo design My three concept words are healing, support and expression The artistic qualities and movement is shown through a sweeping brush stroke creating a paint palette The quality and purpose is shown through the silhouette of a hand (the brush stroke) embracing a heart (palette) resembling healing through Read more →

After the last lesson where we had some feedback on our chosen logo, I decided to go with the same logo, but refining the visual weight for some of lines and also to work on the where i should put the words “Art On The Move” in the badge. 

This was my first attempt, and as mentioned, the feedback was Read more →

First draft

P  O  I  N  T  S    T  O    N  O  T  E Scalability, weight of lines, contrast, simplifications Feedback was that I can invert the positive and negative space so that the design  commands more presence and scale up the design. On top of that, many of the details had to go as they were unnoticeable and look Read more →

Final Presentation Process

In my final presentation, I prepared a set of explanatory cards along with a prototype of the final badge. This way, I could see how the badge look in real context and support my explanation during the my presentation.

In addition, I placed the badge onto an image of the volunteers. Allowing others to see how my designed badge Read more →

Continue from Task 2

After the feedback session, feedback received are: clean up certain lines, simplify further, hidden image found in the facial features.

In order to bring out the 2 people embracing each other, I have added extra curve lines to highlight their arms, but at the same time making sure it Read more →