Visual Communication 1 – G3

Digital Translation

During the translation of design, I did various arrangements and constantly got feedback from another person to see if my concept was retained after translation. Some parts were rather weak as it was a little cryptic and the message was difficult to decipher. Placement of objects were key but arrangement in terms of motifs facing upwards or downwards also played Read more →

Continue from Task 1

Main Concept: Warm Hug Secondary concept: Energy

Using the first method: For the literal images, I drew 3 hugging images and from there I chose the ‘hugging’ element and develop it further.

Using the second method:

Feedback: Need to be more simple, incorporate the element of Art. Relevance, Simplicity and Memorable

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After conceptualising the possible themes I wished to explore, I went more in depth into the possible logo designs.

Initially, I was really interested to do my first concept which was ” A sense of familiarity” so I did a table based on a class exercise we did to explore the possible visuals I could come up with. It was really Read more →

Concept: Caring

Keywords: Sunlight, Sunflower, Swan, Hearty, Warmhearted, Cheerful, Hopeful, Optimistic

I chose gentle, soft and warm elements to embody my concept.

I sketched some elements from realistic to abstract. I tried to simplify the elements. Besides, I also combined the keywords (Verb+Abjective) to show my concept.

Sketching & Concepts Exploration

Sketches were done up to study the possibilities of the various icons and motifs that could be included in the badge design. Upon seeking feedback, simplification was key to creating a logo that is easy to remember and captivating to the eyes. Most importantly, the line weight was not to be forgotten for the thinner lines may Read more →