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Week 3 : Project One Digital Translation & Exploration

Kerin Ng Jia En

Sunday, Sep 03, 2017 - 10:00:07 am


Digital Translation

During the translation of design, I did various arrangements and constantly got feedback from another person to see if my concept was retained after translation. Some parts were rather weak as it was a little cryptic and the message was difficult to decipher. Placement of objects were key but arrangement in terms of motifs facing upwards or downwards also played Read more →


Task 2 Translating and Exploring Design

Lau Sin Yee

Sunday, Sep 03, 2017 - 03:42:49 am

@ Sin Yee

Continue from Task 1

Main Concept: Warm Hug Secondary concept: Energy

Using the first method: For the literal images, I drew 3 hugging images and from there I chose the ‘hugging’ element and develop it further.

Using the second method:

Feedback: Need to be more simple, incorporate the element of Art. Relevance, Simplicity and Memorable

Read more →

Hi Sin Yi, good exploration there. Can if you read this before class and have time, can i get you to 'clean up' some of the smaller pencil marks as they have disappeared when the logo size get reduced. you want to ensure consistency in the logo appearance. You may also wish to play with the orientation of the swoosh line behind the heart design to create more dynamic and energy. Even the wings can be a little bent and have a little more detail - eg are they wings if so how might they look like beside the current shape. Do incorporate "Art on the Move"
very good investigations!! keep it up!!

Task 2: Translating and Exploring Design

Cassandra Lim

Sunday, Sep 03, 2017 - 12:38:55 am

@ Catastrophe.

After conceptualising the possible themes I wished to explore, I went more in depth into the possible logo designs.

Initially, I was really interested to do my first concept which was ” A sense of familiarity” so I did a table based on a class exercise we did to explore the possible visuals I could come up with. It was really Read more →


Task 2: Translating and Exploring Design

Chin Lee

Monday, Aug 28, 2017 - 11:55:44 pm

@ ta0025ee

Concept: Caring

Keywords: Sunlight, Sunflower, Swan, Hearty, Warmhearted, Cheerful, Hopeful, Optimistic

I chose gentle, soft and warm elements to embody my concept.

I sketched some elements from realistic to abstract. I tried to simplify the elements. Besides, I also combined the keywords (Verb+Abjective) to show my concept.


Task 2: Translating and Exploring


Monday, Aug 28, 2017 - 06:00:17 am



Week 2 : Project 1 Translating & Exploring

Kerin Ng Jia En

Sunday, Aug 27, 2017 - 10:00:15 am


Sketching & Concepts Exploration

Sketches were done up to study the possibilities of the various icons and motifs that could be included in the badge design. Upon seeking feedback, simplification was key to creating a logo that is easy to remember and captivating to the eyes. Most importantly, the line weight was not to be forgotten for the thinner lines may Read more →