Visual Communication 1 – G3

Rationale:

The qualities and purpose of Art on the move is represented in my logo design My three concept words are healing, support and expression The artistic qualities and movement is shown through a sweeping brush stroke creating a paint palette The quality and purpose is shown through the silhouette of a hand (the brush stroke) embracing a heart (palette) resembling healing through Read more →

After the last lesson where we had some feedback on our chosen logo, I decided to go with the same logo, but refining the visual weight for some of lines and also to work on the where i should put the words “Art On The Move” in the badge. 

This was my first attempt, and as mentioned, the feedback was Read more →

From the 3 concepts we have chosen, we were suppose to do at least 30sketches and these are some of the sketches i did:

Concept 1: Engaging

Concept 2: Crafty & Fun

Concept 3:

These are some i really liked:

Thus, i decided to do a slight change to Concept 3 which is to allow patients to feel homely at the Read more →

Refinement:

Lengthen the brush stroke Change perspective of hands to improve on flow Simplify plant symbol Clean up on logo Insert text ‘Art on the Move’ into logo

After adjusting the elements of the logo, I went on to adjust the scale of the elements and text and eventually came to this:

I chose to change my ‘plant’ into a lighter shades such that it can Read more →

To translating my mood boards into design sketches, I did three themes of sketches in order of the mood board I posted in “Task 1”.

This was theme 1 exploring the concept of connection, thus human touch, and the paint strokes, signifying reach out through art.

The second theme, kaleidoscope.

And the third, therapy through nature motifs.

Through the first round Read more →

For colours, Michael said that I should make the colours brighter instead of it being so dull. Thus I tried to change from the original nude skin colours and went ahead to explore the triadic colour scheme. The triadic colour scheme causes the colours to pop and made it more vibrant which fits my theme even more.

Here are some Read more →

Design Aim: Develop a logo design for ‘Art on the move’ programme intended for application on button badges worn by volunteers.

Programme Background: ‘Art on the move’ is an initiative by Ng Teng Fong General Hospital to incorporate Art as a form of therapy and positive distraction for patients. The activities for this program are mostly arts & craft sessions that allow Read more →

First draft

P  O  I  N  T  S    T  O    N  O  T  E Scalability, weight of lines, contrast, simplifications Feedback was that I can invert the positive and negative space so that the design  commands more presence and scale up the design. On top of that, many of the details had to go as they were unnoticeable and look Read more →

T  R  A  N  S  L  A  T  I  N  G    &    E  X  P  L  O  R  I  N  G    D  E  S  I  G  N

Moving on from the mood board, we were tasked to produce at least thirty concept sketches. It’s pretty straight forward so there really isn’t much to explain or elaborate so I Read more →