Visual Communication 1 – G3

Continue from Task 1

Main Concept: Warm Hug Secondary concept: Energy

Using the first method: For the literal images, I drew 3 hugging images and from there I chose the ‘hugging’ element and develop it further.

Using the second method:

Feedback: Need to be more simple, incorporate the element of Art. Relevance, Simplicity and Memorable

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After conceptualising the possible themes I wished to explore, I went more in depth into the possible logo designs.

Initially, I was really interested to do my first concept which was ” A sense of familiarity” so I did a table based on a class exercise we did to explore the possible visuals I could come up with. It was really Read more →

Concept: Caring

Keywords: Sunlight, Sunflower, Swan, Hearty, Warmhearted, Cheerful, Hopeful, Optimistic

I chose gentle, soft and warm elements to embody my concept.

I sketched some elements from realistic to abstract. I tried to simplify the elements. Besides, I also combined the keywords (Verb+Abjective) to show my concept.

This worksheet helps to break down our design process and critically consider different types of possibility. After completing it, I narrowed down to 3 imageries that best reflects the identity of Art-on-the-Move Programme:

1. Positivity – pocket + craft material

2. Fun – bed

3. Transformation – friends/companian

While all of these sketches are supposed to reflect the identity of the programme, these 3 Read more →

Observations/ About the programme:

Black and White Exploration

Exercises started in class to help generate ideas and more iterations:

* Birds – cranes represent compassion and longevity, Hummingbirds represent healing and health

**Lotus is most commonly associated with health, healing and spirituality

Below are iterations of the Lotus concept. 

I have expanded on more of my first idea with the hand and the palette below

Peer assessment:

In Read more →

Sketching & Concepts Exploration

Sketches were done up to study the possibilities of the various icons and motifs that could be included in the badge design. Upon seeking feedback, simplification was key to creating a logo that is easy to remember and captivating to the eyes. Most importantly, the line weight was not to be forgotten for the thinner lines may Read more →

We began our visit to Ng Teng Fong hospital for our assignment brief prior to embarking on our project. Taking a look around the hospital, I noticed the hospital liked expressive, vibrant illustrations with a touch of nostalgia.

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