Visual Communication 1 – G3

Idea 1: ART GETS YOU GOING Approach: Vector-based

MOODBOARD FOR IDEA 1:

Idea 2: BE PART OF THE ART Approach: Vector-based

MOODBOARD FOR IDEA 2:

Idea 2: TASTE THE ART Approach: Photo-based

MOODBOARD FOR IDEA 3:

The poster is communicating a Pool Party happening on the 18th of October 2013.

The emotions the poster elicit are joy, whimsicality, and excitement.

The poster is captivating firstly due to the use of colour, a large bright pink patch on dark blue. Next the use of the large ice popsicle image is simple and eye catching. The melted pink Read more →

V  I  S  U  A  L    R  E  S  E  A  R  C  H 

What is the poster communicating? It is to warn commuters about the danger of forcing their way through into the train cabin after the buzzer sounds.

What emotion does the poster elicit? Quirkiness, fun, fresh, youthful.

What makes the poster captivating? The design is simple and information is kept Read more →

I started off doing some research into vintage ads because I liked the simplistic style and technicolor aesthetics, and hoped to find some inspiration. I found an illustration magazine and among its pages were the following posters.

I liked the muted color palette and the simple, clean forms of the artwork. It was direct and sent a clear message.

Read more →

“A Walk with Hamlet and Jeongjo,” a tour that is part of the annual series of performances of traditional music in Seoul’s royal palaces, features a recitation of the Shakespearean tragedy “Hamlet.”

Analyse:

What is the poster communicating?

An arts event about Korean traditional culture in western context.

What emotions does the design elicit?

Fun, imaginary, modern yet tradition

What makes the poster captivating?

The poster/movement of Read more →

Moodboard 

Make your mark through art 

Possible elements: fingerprint, footprint, illustrations and real photos, touching hands

Task 1B: Develop slogan & Moodboard

i) Brainstorm:

ii) Concept slogans:

a) Relax and make art (Keywords: Therapy, Zen, Healing)

b) Create art, enjoy life (Keywords: Enjoy, Colourful, Exciting)

c) Happiness comes with Art (Keywords: Create, Sunshine, Smile)

iii) Moodboard:

  

Use of vibrant colours to draw attention

Graphics that represent happiness and art

Use of geometric shapes and pastel colours

The above are the 3 event promotion poster that I felt was interesting. The first one is a poster for a Korean star’s press conference event. Then second is a poster for a Malay Manuscript exhibition and the last one is a poster informing shoppers about TOPSHOP’s open house event. For the purpose of this assignment, I will Read more →

  

Existing Event Promotional Posters 

A study of existing promotional posters designs, rationale and design applications.

Reference Poster Design #01: 

Communicate: In this poster design, it aims to communicate an energetic and fun marathon event. Stating informational details that relates to the event. The picture driven poster also depicts the outcome of the event after participation.

Emotions: Exited | Joy | Anticipation

Reflections: The overall approach Read more →