Visual Communication 1 – G3

I added more branches laterally across the composition to integrate the text and the art. I chose Gill Sans as it was a san serif type, and was less rigid and formal than the other typefaces that I experimented with. I extended the clouds to the edges, with butterflies near the periphery of the poster. Overall, I think the Read more →

I started off this project with a few moodboards based on a few different themes. I wanted to deviate from the common portrayal of arts in posters, with an element of storytelling.

Moodboard 1: art and music

Moodboard 2: enjoyment

Moodboard 3: fairytale

Thereafter, I came up with drafts of all 3 ideas based on the mindmap i created

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Feedback from sharing in class: -Need to play with scale of image -Tighten slogan -Pull Arts & Heath upwards -Mute the background more so it wont be distracting -Incorporate into a circular shape

Thus, after the feedback, i decided to change the background and decrease its opacity to mute it further, and then added a few more elements to create an oval around the texts. Read more →

I only managed to digitalize one of my ideas, which has the slogan “DISCOVER, RECOVER” but later changed to “Discover & Recover from ART” which is then changed again to “Discover & Rejuvenate through ARTS” as recover sounded like the patients were really sick and it might remind them about their illness.

However, after the class, i realised Read more →

To represent Arts on the Move as a program that brings creativity into patient lives for therapeutic, educational and expressive purposes I have created this energetic poster with the slogan ‘Jumpst(art)’. Jumpst(art) can be interpreted as imparting fresh energy into patients every time they create art through this program. The images in this poster are textured to look like Read more →

Feedback from Peers:

no distinct lines play with the title – very static – break it up move to the right – Jump St(art) – brackets colour or capitalise the main drive of shape create tension point – focus point – created by lines and etc move up- twist shapes a little bottom heavy – lift closer the orientation of shapes introduce colour Jumpstart could have shadow

As I only had Read more →

 Mock Up 1

 Mock Up 2

 Mock Up 3

Feedback after consultation:

Action of elephant with smiling face The text of Arts and Health (Move to top) Slogan (Should separate the text) Colour of the objects and background (not contrast)- Music Notes and background The overall of shape of the objects (How the objects flow)

My concept is caring.

Slogan: Let Us Be Your Sunshine

The main character is elephant. The hot air balloon is a palette. Also, I choose piano keyboard and music notes to represent arts and craft activities and performance.

I would focus on yellow on background. Yellow means happiness, positivity, energy and optimism.

D  E  S  I  G  N    E  X  P  L  O  R  A  T  I  O  N

[PLEASE CLICK ON THE IMAGE TO VIEW, COLOURS ARE OFF IN THE THUMBNAIL]

W E  A R E  O N E

B E  T H E  P A I N T B R U S H

W H E R E  C R Read more →