“Design is the craft of visualising concrete solutions that serve human needs and goals within certain constraints.”

It is always refreshing for me to read articles about design and relearning the concepts of design. In a competitive time-constraining work environment, the designer sometimes create to please the client, often neglecting the needs of the end-user.  The design process is often skipped Read more →

Designing for the Digital Age by Kim Goodwin provides a framework for designers embarking on their projects, to achieve optimum efficiency and effectiveness, from a functional, industrial standpoint. Goodwin believes that the essence of design is to visualize concrete solutions through conceptualizing for stakeholders to see and understand, and eventually build. As mentioned in the second paragraph, the ability Read more →

Reading: Goal-directed product and service design (chapter 1 of Designing for the Digital Age: Creating Human-Centered Products and Services)

The reading by Kim Goodwin have taught me two main things. They are how to define design and the process of goal-directed design.

Frankly speaking I find it hard to differentiate art and design. There seems to an overlap between them Read more →

Very often, people did would categories design together with art and did not knowing what are the difference between them. Kim Goodwin pointed out that,

In order for design to be design and not art, it must serve human needs and goals.

Design has a purpose when we designed for product which will help human to improved their life. Whereas art is Read more →

 Designing for the Digital Age by Kim Goodwin, it gives a clearer view on how to effectively design a method/framework for any creators (artist/designers) to pursue their objective for the end goal of their project.

The main idea I felt was extremely helpful is Goodwin’s concept of Goal-Directed Design. As a Goal-Directed Design can maximise the efficiency of a team. Goal-Directed Read more →

Cinerama Analysis

Cinerama at the Singapore Art Museum @ 8Q was a thought-provoking exhibition for us on many levels. At first glance, one would not have imagined the depth of the stories behind each of the artworks. Each artwork questioned our understanding of the countries these art pieces derived from. Two artworks that caught our attention were oomleo’s Maze Out (2017) and Read more →

https://www.youtube.com/watch?v=V3ZW8NONmlw

Zsa Zsa Zsu is a music video that was done by a Bandung-based music band called Rock N’ Roll Mafia(RNRM). For the music video, the members of RNRM uses buttons and beads to create a stop motion animation to pair with the music. The lyrics of the song depicts the experiences when a new love interest appear, explaining from Read more →

Analysis & Review

When entering Cinerama exhibition in Singapore Art Museum (SAM) at 8Q, the artworks displayed gave the feeling that they were depictions of individual artists’ memories in their own context. One artwork that could have easily went unnoticed was ‘Scanning’ created by Amy Lee Stanford. Upon entering a dark corridor Read more →

This reading came in really timely as the points mentioned in these chapters are things that I have been reflecting about daily, as I work on building app Read more →