Personal lessons I learned:Ugliness can be effective if it’s accurately expressive Sometimes the simplest solution is the most direct one. (But subtlety is still beautiful; I’m still trying to get it right because it’s quite tricky) Even pink can be creepy if you curate it right. Curved upper lips make for a creepy character. It’s okay to distort a character’s opaque glasses to give Read more →
I started with an idea about an event of bus-hopping. And then it turned into an event of a bus tour of horror places in Singapore. And then it turned into an event welcoming you to hell, Asian horror style. Finally, I decided to turn it on its head into a happy-go-lucky ‘Welcome to Hell Party’.
In terms of audience, I Read more →
I feel that the transparent material really does bring the idea of trapping air and I really wanted a mockup that could present this. I tried to find new mockups to replace the ones I had. So here’s the new version, that presents the transparent materials of the posters and tickets.
AIR COLLECTORS MOVEMENT
Inspired Read more →
Choosing the topic
For our final assignment, we are tasked to create a series of 4 – 5 collaterals for our client that is from an events management agency. Immediately, I knew that I wanted to do something that was of my interest, which was animals!
Different ideas were then expanded from the overarching idea of working on animals. That is when Read more →
After that 15 min brain storming activity Ms Lisa had us try during class I felt was really useful, not only do i get to look around and have greater inspiration for ideas, i get to move around instead of sitting down!
From that walk, i generated this idea where i can do a fictional event like a Couch Potato Support Read more →
introducing the models
i’ve chosen three endlings as the models of my whole campaign:
there were a few other choices, but i deliberately chose these three because they had names and tragic backstories. i want my target audience to feel guilty (haha) and empathise with these endlings. thus by connecting them with a name, it feels as though they were humans (just Read more →