Personal lessons I learned:Ugliness can be effective if it’s accurately expressive Sometimes the simplest solution is the most direct one. (But subtlety is still beautiful; I’m still trying to get it right because it’s quite tricky) Even pink can be creepy if you curate it right. Curved upper lips make for a creepy character. It’s okay to distort a character’s opaque glasses to give Read more →
I started with an idea about an event of bus-hopping. And then it turned into an event of a bus tour of horror places in Singapore. And then it turned into an event welcoming you to hell, Asian horror style. Finally, I decided to turn it on its head into a happy-go-lucky ‘Welcome to Hell Party’.
In terms of audience, I Read more →
I feel that the transparent material really does bring the idea of trapping air and I really wanted a mockup that could present this. I tried to find new mockups to replace the ones I had. So here’s the new version, that presents the transparent materials of the posters and tickets.
AIR COLLECTORS MOVEMENT
Inspired Read more →
Choosing the topic
For our final assignment, we are tasked to create a series of 4 – 5 collaterals for our client that is from an events management agency. Immediately, I knew that I wanted to do something that was of my interest, which was animals!
Different ideas were then expanded from the overarching idea of working on animals. That is when Read more →
After that 15 min brain storming activity Ms Lisa had us try during class I felt was really useful, not only do i get to look around and have greater inspiration for ideas, i get to move around instead of sitting down!
From that walk, i generated this idea where i can do a fictional event like a Couch Potato Support Read more →
introducing the models
i’ve chosen three endlings as the models of my whole campaign:
there were a few other choices, but i deliberately chose these three because they had names and tragic backstories. i want my target audience to feel guilty (haha) and empathise with these endlings. thus by connecting them with a name, it feels as though they were humans (just Read more →
How I constructed my final design:)
So after having all the stamp I tried out using different paper and I realised by stamping on different paper the effect that the stamp gave out would be very different due to the absorbent of the paper towards the ink.
I tried using my own note Read more →
While researching for style I want to try I create a few mooodboard base on the different style I categories them
Style in Color:
Style in Minimal Color:
THEN I COME ACROSS THIS THIS THIS!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
I fall in love with the packaging style on the left the stamp effect and simplicity color attracted me:) On the right Read more →
For this project in order to find the correct illustration and well as to set my direction, I have created and list out a few user persona that I thought would be appropriate for my illustrations:
Also while discussing my topic with Ms Lisa, I told her that I am worry how do I simplify all the Read more →
For our new assignment 3, our brief would be to choose a happy occasion or sad event and create a series of illustration based on that event. Brainstorming on what event I should go with, Since I wanted to try some traditional chinese event. I immediately thought about the upcoming happy occasion that is happening in my family! and Read more →