Personal lessons I learned:Ugliness can be effective if it’s accurately expressive Sometimes the simplest solution is the most direct one. (But subtlety is still beautiful; I’m still trying to get it right because it’s quite tricky) Even pink can be creepy if you curate it right. Curved upper lips make for a creepy character. It’s okay to distort a character’s opaque glasses to give Read more →
I started with an idea about an event of bus-hopping. And then it turned into an event of a bus tour of horror places in Singapore. And then it turned into an event welcoming you to hell, Asian horror style. Finally, I decided to turn it on its head into a happy-go-lucky ‘Welcome to Hell Party’.
In terms of audience, I Read more →
I feel that the transparent material really does bring the idea of trapping air and I really wanted a mockup that could present this. I tried to find new mockups to replace the ones I had. So here’s the new version, that presents the transparent materials of the posters and tickets.
AIR COLLECTORS MOVEMENT
Inspired Read more →
Choosing the topic
For our final assignment, we are tasked to create a series of 4 – 5 collaterals for our client that is from an events management agency. Immediately, I knew that I wanted to do something that was of my interest, which was animals!
Different ideas were then expanded from the overarching idea of working on animals. That is when Read more →
Motion Graphic Poster
I had some Design classes in school before but at that time I decided to drop it because of the limited time for each assignment. I wasn’t able to come up with ideas I’m happy with in such a short period of time and didn’t find the right workflow for me. In this class here at ADM Read more →
Hello hello!! Took note of the feedback from the critique session n adjusted accordingly! Added some more patterns to his shirt to tie in the fluorescent green colour, a bit more depth/shadow to the N (in burn) to help it stand out from the fire a bit more. Also tried to thicken the stroke width of the lighter a little! Read more →
Introducing my 4 main characters and user persona for my couch potato support group kit!
From left to right, we have Bludger Bob, Shortcut Sarah, Deadbeat Danny and Loafer Laura! 🙂
Photoshop mock ups and items
Through this semester in Illustration for Designers, I am glad to know that I have progressed as an artist as well as an individual in this Read more →
After that 15 min brain storming activity Ms Lisa had us try during class I felt was really useful, not only do i get to look around and have greater inspiration for ideas, i get to move around instead of sitting down!
From that walk, i generated this idea where i can do a fictional event like a Couch Potato Support Read more →
a complimentary tote bag for people who come to the event and buy at least one souvenir item (to put the things they bought inside!)
((initially i did one tote bag and it looked really nice, so i just went all out and put all of them lol))
introducing the models
i’ve chosen three endlings as the models of my whole campaign:
there were a few other choices, but i deliberately chose these three because they had names and tragic backstories. i want my target audience to feel guilty (haha) and empathise with these endlings. thus by connecting them with a name, it feels as though they were humans (just Read more →