Recent Posts

Assignment 2: Pencil Comps


Tuesday, Feb 27, 2018 - 01:44:59 pm

@ Audrey Jean

I first did some brainstorming on an iso grid. 

I looked at dimensions of the letters and decided that ~5×3 looked the best, which makes sense because 5×3 measurement is a widely agreed upon good design practice. This version does not have the dimensions included but they should be.

I traced the first comp to make a version with no iso grid. Read more →

Hola! I do like your idea of using typography and yes totes agree that "KERN ME!!" really grabs the attention of designers, its almost like a secret code btw designers hahaha. Also looking at the composition I really do prefer the one on the postit. Something about having it on a different plane from the Varoom title template creates more depth? Also maybe increasing the size would create more emphasis on the typography as a graphic? OOh and just a random idea, looking at your cube graphics maybe it'll be cute to have the typography formed from tiny cube? Like building blocks of pixels?? Hahah just a suggestion :P

Assignment 2: Thumbnail Sketches


Tuesday, Feb 27, 2018 - 01:14:45 pm

@ Audrey Jean

The big decision that needed to be made in this stage was the phrase to be illustrated.  I considered what a designer reading Varoom might be obsessed with. I made a word association chart as a class activity but ultimately my final idea came from elsewhere.

There is one thing all designers are simultaneously obsessed with and enraged by: Kerning. When Read more →

Hi Audrey! :) I really like how your theme revolves around something that you're familiar with and have the passion to do further explorations on ( Your major + Obsession with Kerning + Bringing in the previous assignment), alongside with your user persona! It really enhances the overall theme and mood evoked! :) With reference to your Thumbnail sketches, I am stoked to see that you are creating your illustration in 3D form! That is really cool cause Depth would really enhance your illustration! :) I would like to suggest additional motifs into your illustrations, rather than to just have the typography in there, so as  to further emphasize the theme and backstory of your editorial illustration. Perhaps some CAD icons, or even a miniature model that forms up the words' KERN ME'? :D ALL THE BEST :)

Assignment 2: Mood Board


Tuesday, Feb 27, 2018 - 12:45:17 pm

@ Audrey Jean

My mood board includes several dimensioned technical drawings and exploded view drawings of letters because I would like to illustrate isometric typography for this assignment. I have included lettering from horror posters because I admire the energy and drama evoked by this type of typography and would like to attempt to emulate this emotion with my project. As for the Read more →


Assignment 2: Persona


Tuesday, Feb 27, 2018 - 12:33:49 pm

@ Audrey Jean

For this assignment, we are required to create a persona. This person is a user of Varoom magazine, and our designs must appeal to them.

—— Research ——

I did a bit of research by looking at demographic statistics in the design industry and drew some conclusions as to what my user should resemble:

I decided that my user should be someone in Read more →


Assignment 2: Theme


Tuesday, Feb 27, 2018 - 12:09:15 pm

@ Audrey Jean

For our second assignment, an editorial illustration for the cover of Varoom magazine, we were given the option of designing for the theme of “obsession”, “style”, or “empathy.”

I chose “obsession” because I want to experiment with engineering drawings and illustration, and I think this theme will lend itself well to that medium. I want my final piece to be an intricately, Read more →


Thumbnail sketches and development of concept

Rachel Fong

Monday, Feb 26, 2018 - 03:09:34 pm

@ Rachel Fong

Theme & Concept  : Obsession 

Below are some thumbnail sketches of trying to portray the obsession for Christmas!

Idea 1: Family trying to get Christmas stuff from the vending machine / The father looking exhausted from carrying all the stuff his wife and children got

Idea 2: A close up of the vending machine and the things sold inside it

Idea 3: A Read more →


Inspirations & Ideation


Monday, Feb 26, 2018 - 11:56:48 am

@ Wabi Sabi


Our second assignment is to create an illustration for editorial. “Varrom” will be the target magazine we will be working on. Looking at varroom, I could it’s magazine created for designers and those who are interested in illustrations and the Arts. There is a weird and dark twist in their topics, focusing on strange stories from people Read more →


editorial illustration #3: user persona & target demographic


Monday, Feb 26, 2018 - 02:46:42 am

@ ✄✄✄

Varoom magazine’s audience are:

Millennials & post millennials → 20’s & 30’s, possibly late teens? (17+) About to enter or already in the workforce → purchasing power Dedicated to their craft, or have a creative interest 

Their goals/expectations from varoom are:

To discover new artists Keep up to date with latest visual trends Gather inspiration & references for personal work Expand personal library of Read more →

Editorial Illustration #2: updates on concepts


Monday, Feb 26, 2018 - 02:18:28 am

@ ✄✄✄

Hello! It’s been quite a week. I left the previous class feeling more lost than ever but after some soul searching and more sleep (ok mostly sleep) I’m back with some ideas on how to tackle the deceptively simple but actually really complex theme of style:

style as zeitgeist

SO I chanced upon this article that defines style as a Read more →


Design for illustrators: Assignment 2 process

Viena Lee

Saturday, Feb 24, 2018 - 03:26:52 pm

@ Viena Lee Lin Tsin

For our second project, we are commissioned to create an illustration for the front cover of bi-annual magazine, “Varoom”. We are able to pick from one of the three themes, style, empathy and obsession.

Choosing a theme:

Here are a few very rough mind maps I did to explore the three themes before narrowing on a final one.

I then decided that the Read more →