Recent Posts

editorial illustration: references and moodboard


Friday, Feb 23, 2018 - 12:02:53 am

@ kc


John Holcroft conceptual and editorial illustrator

i love how Holcroft illustrates controversial concepts in an interesting manner, letting the audience view his take on certain ideas. for this assignment on editorial illustration, i would like to illustrate key points of the theme in the same manner as Holcroft, using unique analogies that quickly and effectively relate the message.

Yuko Shimizu editorial illustrator

Shimizu’s Read more →


editorial illustration: user persona


Thursday, Feb 22, 2018 - 04:30:45 am

@ kc

basic demographic of Varoom consumers:

18 – 30 years old aspiring students and graduates, workers in the creative industry, has immense interest in the creative works probably has money to spare familiar with design, music, fashion, or one of the art fields seeking for deeper insight of the creative industry, as well as know-hows from interviews of employees of the industry

[i made two user personas Read more →


editorial illustration: research


Thursday, Feb 22, 2018 - 04:20:49 am

@ kc


content includes comments and discussion on contemporary illustration from a global audience, as well as interviews with illustrators, image-makers, designers

[source: Association of Illustrators (AOI)]

editorial illustration

Across the spectrum of print and online publications, art directors rely on illustrators not only to create beautiful and attention-getting images, but also to help impart information and express complex ideas. Editorial illustrations bring Read more →


Assignment 2 Persona & Moodboards & Inspirations

XiaoJing Peng

Wednesday, Feb 21, 2018 - 02:54:31 pm

@ Grace Peng

Moodborad 1

Inspiration magazine cover design  from


Moodborad 2

Inspiration magazine cover design


Moodborad 3

Inspiration magazine cover design from The New Yorker



Assignment 2: Ideas+moodboards


Monday, Feb 19, 2018 - 08:25:51 pm

@ Yay cake.

Ideal user persona for this project

Concept 1: Fickle obsessions

The undergirding factor that pushes manufacturers to create products with planned obsolescence and encourages irresponsible consumerism.

To use the magpie as a symbol as they are attracted to shiny things but very quickly grow bored and look for something new, building up a collection of glittery valuables but never satisfied, much Read more →


Editorial Illustration, Part III (Moodboard)

Christy Stephanie

Monday, Feb 19, 2018 - 01:36:22 am

@ Christy Stephanie

This is a rough mood board that I came up with for the first concept. (I will update this post later with my take on the theme empathy!)

So. By this week, my take on empathy was of a designer’s point of view. As a designer, you have to infer a client’s brief or a concept and ingest them, and Read more →


Editorial Illustration, Part II (User Persona)

Christy Stephanie

Monday, Feb 19, 2018 - 12:55:16 am

@ Christy Stephanie

In this post, I will talk about the user overview and personas for Varoom magazine.

General Overview


18-30 years old Young professionals or students, or graduates with some disposable income and relatively time rich. Perhaps upper middle class.


Internet and design savvy, and most importantly have aspirations to work in a creative industry. They would have their collections of magazines on display (perhaps on coffee Read more →

Editorial Inspiration - Research


Monday, Feb 19, 2018 - 12:33:17 am

@ Jan`s Ponyhof

Sinus Milieu

Looking at “Sinus Milieu’s” for my target audience research helped me a lot finding information about who would buy the “Varoom Magazine”.

In general the milieus “Liberal Intellectuals”, “Performers”, “Hedonists”, “Precarious”, “Traditionals”, “Experimentalists” and “Socio-Ecologicals” are consuming magazines on a regular basis (in 2007) that are slightly related to a magazine about illustrations.

All the other would rather read about gardening, Read more →


Editorial Illustration - Inspiration


Sunday, Feb 18, 2018 - 08:37:07 pm

@ Jan`s Ponyhof

Ori Toor

“Cover, editorial, and spot illustrations for Anxy Magazine’s workaholism issue”

(Workaholism, Ori Toor,

Ori Toor’s colourful, dreamy and psychedelically illustrations perfectly fit to the ongoing tunnel experience of the depicted topic “workaholism” and the magazine itself. The magazine writes about the “inner worlds, […] personal struggles [and]the fears that fool us into believing that the rest of the world is normal Read more →