Recent Posts

Applied Illustration - Ideas and Inspiration

Kezia Agatha

Friday, Apr 13, 2018 - 12:19:38 am


Okay, honestly I looked forward to this project a lot. Because, first of all, I (think I) have passion in viscomm. And second, I’m sick of animation projects lately so this project is a gateway for me to both escape animation and be productive!

So we are required to come up with an event and design the merchandises etc. for the Read more →

Tags: 2d | ideas | research

Final assignment - progress


Tuesday, Apr 10, 2018 - 09:32:25 pm

@ Alina Derjabina

I have been very productive today. Surprisingly.Β 

I managed to get on the inspirational wave and at this moment I am getting near to finishing this project. To recap – I am designing posters and merchandise for Karlovy Vary International Film Festival that takes place in Czech republic, aka my home country.

I have made two posters and now I Read more →


Assignment 3 - Postcard Design Process

XiaoJing Peng

Monday, Apr 09, 2018 - 07:39:17 pm

@ Grace Peng

The postcards design for Chinese Mid-Autumn Festival

Theme one: Family

Theme two: Friends

Theme Three: CoupleΒ 

Color Vision


Assignment 3: Mock-ups


Monday, Apr 09, 2018 - 06:20:40 pm

@ Audrey Jean

Here follows the contents of a care package given to patients following a successful brain transplant surgery. The number of items was reduced to 4 and include:

A tote bag to hold everything

A journal to write down new experiences

A compact mirror to look at your new self

A Get Well Soon card (signed by the hospital staff)

I created the mirror mock-up myself Read more →


Assignment 3 progress update!


Friday, Apr 06, 2018 - 08:44:54 pm

@ Yay cake.

The event I’ve chosen is the opening of my dad’s shop (haha, he’s opening a salad shop at Tanjong Pagar @Icon Village). To better inform the kind of items I should be designing I created an ideal user persona, Tina. Tina embodies the spirit of most office ladies I know both personally and on social media.

Because my dad is totally Read more →


Illustration for Design: Assignment 2 process pt 2

Viena Lee

Friday, Apr 06, 2018 - 06:05:15 pm

@ Viena Lee Lin Tsin

After creating the basic shapes required for the final composition, I then looked into creating compositions for magazine cover, which was extremely tough for me in the beginning as I was lost, not knowing what outcome I wanted to have exactly in the final product.

This was what I had in the beginning, playing with the layout of the different elements. Read more →

I love the grey version! It looks like an old video game environment

Illustration for Design: Assignment 2 process pt 1

Viena Lee

Friday, Apr 06, 2018 - 04:43:07 pm

@ Viena Lee Lin Tsin

In order to create patterns for the editorial design, I decided to go for the idea of creating patterns and alter it to “trigger” people due to design mistakes like misalignment, inconsistent colourings and the likes.

Lisa introduced me to a particular artist who creates beautiful patterns, Marian bantjes. Her book, “I wonder” is available in the ADM library. Here was Read more →


Applied Illustration - Research


Wednesday, Apr 04, 2018 - 10:11:16 am

@ Jan`s Ponyhof

What for is a happening?

With the idea of hosting a happening i intended to combine a houseparty (with only a few people, maybe 15-20) with creation. I’d like to give space for enjoying the day or the weekend with other people that have simmilar interests and to use the time to work, experiment or/ and talk together and with one another.

In Read more →


applied illustration: audience, moodboard and ref


Tuesday, Apr 03, 2018 - 06:21:30 pm

@ kc

target audience

basic demographic:

18 – 35 years old (students and/or working adults) well-informed or at least aware of current situation on environment; a bonus if environmentally conscious or cares for animal rights care to make a change for future generations?? probably with higher-paying occupations

user persona 1: Nyle

Nyle is a 25-year-old travel agent, though he doesn’t like planning trips for himself and prefers to spontaneously Read more →


Applied Illustration - Introduction


Tuesday, Apr 03, 2018 - 02:32:08 pm

@ Jan`s Ponyhof

To create a design that fits different mediums we had the chance to choose an event ourself.

A fair, a fashionshow, the opening of a restaurant and a party as part of an exhibition opening came to my mind in the very beginning. Later on while being busy working on my last illustration and talking about this assignment with a good friend Read more →