Recent Posts

Assignment 2: Mood Board

Audrey

Tuesday, Feb 27, 2018 - 12:45:17 pm

@ Audrey Jean

My mood board includes several dimensioned technical drawings and exploded view drawings of letters because I would like to illustrate isometric typography for this assignment. I have included lettering from horror posters because I admire the energy and drama evoked by this type of typography and would like to attempt to emulate this emotion with my project. As for the Read more →

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Assignment 2: Persona

Audrey

Tuesday, Feb 27, 2018 - 12:33:49 pm

@ Audrey Jean

For this assignment, we are required to create a persona. This person is a user of Varoom magazine, and our designs must appeal to them.

—— Research ——

I did a bit of research by looking at demographic statistics in the design industry and drew some conclusions as to what my user should resemble:

I decided that my user should be someone in Read more →

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Assignment 2: Theme

Audrey

Tuesday, Feb 27, 2018 - 12:09:15 pm

@ Audrey Jean

For our second assignment, an editorial illustration for the cover of Varoom magazine, we were given the option of designing for the theme of “obsession”, “style”, or “empathy.”

I chose “obsession” because I want to experiment with engineering drawings and illustration, and I think this theme will lend itself well to that medium. I want my final piece to be an intricately, Read more →

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Thumbnail sketches and development of concept

Rachel Fong

Monday, Feb 26, 2018 - 03:09:34 pm

@ Rachel Fong

Theme & Concept  : Obsession 

Below are some thumbnail sketches of trying to portray the obsession for Christmas!

Idea 1: Family trying to get Christmas stuff from the vending machine / The father looking exhausted from carrying all the stuff his wife and children got

Idea 2: A close up of the vending machine and the things sold inside it

Idea 3: A Read more →

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Inspirations & Ideation

Jiaman

Monday, Feb 26, 2018 - 11:56:48 am

@ Wabi Sabi

PROJECT 2

Our second assignment is to create an illustration for editorial. “Varrom” will be the target magazine we will be working on. Looking at varroom, I could it’s magazine created for designers and those who are interested in illustrations and the Arts. There is a weird and dark twist in their topics, focusing on strange stories from people Read more →

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editorial illustration #3: user persona & target demographic

Liying

Monday, Feb 26, 2018 - 02:46:42 am

@ ✄✄✄

Varoom magazine’s audience are:

Millennials & post millennials → 20’s & 30’s, possibly late teens? (17+) About to enter or already in the workforce → purchasing power Dedicated to their craft, or have a creative interest 

Their goals/expectations from varoom are:

To discover new artists Keep up to date with latest visual trends Gather inspiration & references for personal work Expand personal library of Read more →
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Editorial Illustration #2: updates on concepts

Liying

Monday, Feb 26, 2018 - 02:18:28 am

@ ✄✄✄

Hello! It’s been quite a week. I left the previous class feeling more lost than ever but after some soul searching and more sleep (ok mostly sleep) I’m back with some ideas on how to tackle the deceptively simple but actually really complex theme of style:

style as zeitgeist

SO I chanced upon this article that defines style as a Read more →

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Design for illustrators: Assignment 2 process

Viena Lee

Saturday, Feb 24, 2018 - 03:26:52 pm

@ Viena Lee Lin Tsin

For our second project, we are commissioned to create an illustration for the front cover of bi-annual magazine, “Varoom”. We are able to pick from one of the three themes, style, empathy and obsession.

Choosing a theme:

Here are a few very rough mind maps I did to explore the three themes before narrowing on a final one.

I then decided that the Read more →

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editorial illustration: references and moodboard

casey

Friday, Feb 23, 2018 - 12:02:53 am

@ kc

references

John Holcroft conceptual and editorial illustrator

i love how Holcroft illustrates controversial concepts in an interesting manner, letting the audience view his take on certain ideas. for this assignment on editorial illustration, i would like to illustrate key points of the theme in the same manner as Holcroft, using unique analogies that quickly and effectively relate the message.

Yuko Shimizu editorial illustrator

Shimizu’s Read more →

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editorial illustration: user persona

casey

Thursday, Feb 22, 2018 - 04:30:45 am

@ kc

basic demographic of Varoom consumers:

18 – 30 years old aspiring students and graduates, workers in the creative industry, has immense interest in the creative works probably has money to spare familiar with design, music, fashion, or one of the art fields seeking for deeper insight of the creative industry, as well as know-hows from interviews of employees of the industry

[i made two user personas Read more →

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