Illustration for Designers – G1

I have been very productive today. Surprisingly. 

I managed to get on the inspirational wave and at this moment I am getting near to finishing this project. To recap – I am designing posters and merchandise for Karlovy Vary International Film Festival that takes place in Czech republic, aka my home country.

I have made two posters and now I Read more →

The postcards design for Chinese Mid-Autumn Festival

Theme one: Family

Theme two: Friends

Theme Three: Couple 

Color Vision

The event I’ve chosen is the opening of my dad’s shop (haha, he’s opening a salad shop at Tanjong Pagar @Icon Village). To better inform the kind of items I should be designing I created an ideal user persona, Tina. Tina embodies the spirit of most office ladies I know both personally and on social media.

Because my dad is totally Read more →

target audience

basic demographic:

18 – 35 years old (students and/or working adults) well-informed or at least aware of current situation on environment; a bonus if environmentally conscious or cares for animal rights care to make a change for future generations?? probably with higher-paying occupations

user persona 1: Nyle

Nyle is a 25-year-old travel agent, though he doesn’t like planning trips for himself and prefers to spontaneously Read more →