Illustration for Designers – G1

Varoom

content includes comments and discussion on contemporary illustration from a global audience, as well as interviews with illustrators, image-makers, designers

[source: Association of Illustrators (AOI)]

editorial illustration

Across the spectrum of print and online publications, art directors rely on illustrators not only to create beautiful and attention-getting images, but also to help impart information and express complex ideas. Editorial illustrations bring Read more →

Moodborad 1

Inspiration magazine cover design  from hellothisiskae.com

 

Moodborad 2

Inspiration magazine cover design

  

Moodborad 3

Inspiration magazine cover design from The New Yorker

  

Ideal user persona for this project

Concept 1: Fickle obsessions

The undergirding factor that pushes manufacturers to create products with planned obsolescence and encourages irresponsible consumerism.

To use the magpie as a symbol as they are attracted to shiny things but very quickly grow bored and look for something new, building up a collection of glittery valuables but never satisfied, much Read more →

This is a rough mood board that I came up with for the first concept. (I will update this post later with my take on the theme empathy!)

So. By this week, my take on empathy was of a designer’s point of view. As a designer, you have to infer a client’s brief or a concept and ingest them, and Read more →

In this post, I will talk about the user overview and personas for Varoom magazine.

General Overview

Demographic:

18-30 years old Young professionals or students, or graduates with some disposable income and relatively time rich. Perhaps upper middle class.

Behaviour:

Internet and design savvy, and most importantly have aspirations to work in a creative industry. They would have their collections of magazines on display (perhaps on coffee Read more →

Sinus Milieu

Looking at “Sinus Milieu’s” for my target audience research helped me a lot finding information about who would buy the “Varoom Magazine”.

In general the milieus “Liberal Intellectuals”, “Performers”, “Hedonists”, “Precarious”, “Traditionals”, “Experimentalists” and “Socio-Ecologicals” are consuming magazines on a regular basis (in 2007) that are slightly related to a magazine about illustrations.

All the other would rather read about gardening, Read more →

Ori Toor

“Cover, editorial, and spot illustrations for Anxy Magazine’s workaholism issue”

(Workaholism, Ori Toor, www.oritoor.com/anxy-magazine-workaholism-issue.)

Ori Toor’s colourful, dreamy and psychedelically illustrations perfectly fit to the ongoing tunnel experience of the depicted topic “workaholism” and the magazine itself. The magazine writes about the “inner worlds, […] personal struggles [and]the fears that fool us into believing that the rest of the world is normal Read more →

MOOD BOARD 1

-classic -sparkly/glittery -bold red, green and gold -bright/glossy -wonderland/fun

mood board 2

-vintage -faded/muted -reminisce -collection -newspaper/story/narrative

User persona and targeted market: target market: female / anyone who loves Christmas! age:18-30 occupation: working adults and students in the creative field / (anyone who loves creative graphics/appreciates/collects them!)

Research on Illustrators and editorial magazines.

Joanne Poon

This was a poster designed by Joanne Poon for a circus event! I love how all the colors helped to make the event look inviting and fun! The poster along with the other information templates looked unified and belonging to each other too. I think that it is a very successful poster not only because Read more →