Description

This week we will begin to explore concepts for your chosen theme in more depth. What does Empathy, Style or Obsession mean to you?

We’ll take a look at strategies for divergent thinking, creating a word association chart to develop ideas and create conceptual links to your theme and we’ll take this idea generation strategy and apply it to thumbnail sketches.

You should have produced a target audience user persona and a moodboard at this stage to inform your creative choices and you should keep these at hand and continually refer back to them during your creative process.