2019 Sem 1 Project Brief ELMAN 2019


The Brief Overview

The students will create a time-based media piece in the duration of 2 minutes for the concept inspired by the Silk Road Theme. The final artwork would need to fit two venues.
The first venue will be the famous Concert Hall in Germany known as Elbphilharmonie.  Elbphilharmonie Media Wall (Elphi) is 18.5m by 4.6m large media wall with the resolution of 1848  by 464 pixels, or under 2K.

The view of Elbphilharmonic in Hamburg

The view of Elbphilharmonic media wall located at the building entrance with the view of the tube leading to observation plaza.

The second medial wall is in Singapore Changi Airport. The scale of the Changi LED wall is 16m by 3m. The resolution is much higher: 3328 by 608 pixels – almost 4K.

Media Wall at the Changi, Connecting Jewels, Terminal 4 and Terminal 2

The final work will be exhibited in Germany in the last week of November.  Hamburg University will send works variation for Media Art Nexus to premier at the end of November on NTU Campus.
ADM MAN class will be doing additional version for Changi Airport. We are negotiating to have that exhibit at the Changi around Chinese New Year 2020. The theme of Silk Road will fit better festive season of CNY. Due to works for both Elphi concert hall and Changi we will not be focusing on version for Media Art Nexus at NTU.This project is done in collaboration with the University of Applied Sciences Europe Campus Hamburg, Design and Motion Class (BTK Hamburg for short). Their semester started in March of 2019, and they have already created content. However, their content will be designed for Elbphilharmonie media wall and for NTU Media Art Nexus. They will not be included in Singapore Changi as they have completed semester and they can not re-render at this time.The most successful works from ADM and BTK will be screened one more time in 2020 for the concert season in  Elbphilharnonie.


  • To master developing time-based media for large scale public art venues.
  • To explore creating content for the ambient, temporary, time-based media and aesthetics – speed, movement, appropriate theme and audiences.

The Theme: Silk Road

The above concert programme is translated below in English.
The main performance for the concert season will be piece
Buddha Passion
“Traders and adventurers, armies, religions and cultures wandered on it: the Silk Road is one of the oldest trade routes in the world. Thousands of years ago, a web of routes was created that stretched from China to the Mediterranean, through exotic countries, past magnificent cities, boiling deserts and the highest mountain ranges on earth. A widely ramified artery that crosses the great double continent once longitudinally and has connected its many cultures for centuries.
The most famous traveler on the Silk Road was certainly Marco Polo. In 1271, the merchant and explorer set off from Venice towards China and did not return until 20 years later. He reported colorfully on the New World, on huge palaces with golden roofs, on elephants, flourishing cities and highly developed crafts. For years, his depictions shaped the image of the Orient in Europe.
But very few travelled the entire route like Marco Polo. The Silk Road was rather a network of intersections: Markets, bazaars, resting places, drinking places for horses, donkeys and camels, customs stations, secured pass crossings. The goods traveled in relay runs lasting several years and became more valuable with each intermediary: from east to west shimmering silk, spices and jade, in the opposite direction glass, precious stones and gold. The Silk Road brought influential techniques such as letterpress printing or gunpowder to Europe, and the great world religions sought to spread through it. Those who controlled the paths secured their influence. The gigantic Chinese infrastructure project
“New Silk Road”, in which rail networks, roads and pipelines are being built along the old route, proves that this is still true today.
The Elbe Philharmonic Hall Festival “Silk Road” focuses on artists and musical cultures from the countries along the
traditional trade route and shows the cultural exchange that has taken place over the centuries. Tan Dun, the most famous contemporary Chinese composer, will open the festival with his large oratorio “Buddha Passion”. The work was inspired by 1500 year old wall paintings in cave temples of an ancient Chinese oasis city on the Silk Road, which show Chinese, Persian, Turkish and European influences. Dun also integrated numerous music manuscripts found there into his work.

Reclining Buddhas DunHuang Caves

The festival focuses in particular on the middle section of the Silk Road, with its many countries ending on ‐stan. Uzbekistan, for example this is where the traditional, artistically ornamental Shashmaqam singing comes from, which is fed by both Islamic and Jewish sources and can now be experienced in the Elbphilharmonie.
Translation from German  Concert Programme 


“Silk Road, also called Silk Route, ancient trade route, linking China with the West, that carried goods and ideas between the two great civilizations of Rome and China. Silk went westward, and wools, gold, and silver went east. China also received Nestorian Christianity and Buddhism (from India) via the Silk Road.” For more please see Encyclopedia Britannic

The Silk Road, Source Encyclopedia Britannica


Funny Short!


Brief from Elphi

Overview of the Installation Venues


Motifs are a single repeated design element. They build pattern blocks. Motifs are the safest way to approach this project. Drawing your motifs after the resources, digitizing them and animating them slightly in aftereffects would be recommened way to approach this project. 


Pinterest Resources:

  • Wallpaper and murals with slightly animated moving pattern
  • Ornaments and depiction of rare insects, plants and animals  on textiles
  • Textiles with magical patterns and mysterious blended motifs
  • Depiction of stories woven or painted on textiles
  • Magic of textiles: Silk and ikat motifs (China, Kyrgyzstan, Uzbekistan, Central Asia, Persian influences, silks, textiles  Uzbekistan’s capital Tashkent)
  • Waves as a metaphor for concept of beyond the seas and travels
  • Relics, dynastic palaces, hidden grottoes and rock-cut Buddhist masterpieces such as Caves of the Thousand Buddhas: The Mogao Caves  Dunhuang*  
  • Terracotta warriors’ in Xi’an’s Hanyangling Mausoleum
  • Xi’an Temple of the Eight Immortals**, ( Ba Xi’an An, Xi’an)
  • Magical Stories and myths 

Faig Ahmed Creates Glitched-Out Contemporary Rugs from Traditional Azerbaijani Textiles

Folk Painting Source: http://folkpainting.net/index.php?mid=m2_5_07&page=19&document_srl=11055


Grunge oriental cloud stock illustration


*Caves of the Thousand Buddhas: The Mogao Caves
” The Mogao Caves, which house some of the most stunning Buddhist murals in
the world, and are perhaps the most magnificent store of Buddhist art in the world. The first cave was carved out and painted in 366 AD after a Buddhist monk, passing through on the Silk Road, had a vision of a thousand Buddha faces appearing on the cliff. The caves were largely forgotten until a Taoist monk stumbled upon them in 1907. Currently, there are more than 492 caves, most containing murals, manuscripts, and over 2,415 coloured statues.” 

**Eight Immortals: https://en.wikipedia.org/wiki/Eight_Immortals
“The Eight Immortals (Chinese: 八仙; pinyin: Bāxiān; Wade–Giles: Pa¹-hsien¹) are a group of legendary xian (“immortals”) in Chinese mythology. Each immortal’s power can be transferred to a vessel (法器) that can bestow life or destroy evil. Together, these eight vessels are called the “Covert Eight Immortals” (暗八仙). Most of them are said to have been born in the Tang or Shang Dynasty. They are revered by the Taoists and are also a popular element in the secular Chinese culture. They are said to live on a group of five islands in the Bohai Sea, which includes Mount Penglai.




Project Outcomes


  • Mood-board
    Create a mood-board as a digital composition that would communicate a single idea of your research. Include inspiration, concept, artist reference (if any), methods, and techniques. Use mind-map brainstorming and sketches to finalize your ideas. Mood-board must include citation-reference for images + names of artists you have referenced.
  • Visual Prototype
    Start by creating assets such as sketches and motifs based on your mood-board and research. Digitize your assets and materialize them in time-based media. Explore further methods (software exploration) by creating a working prototype and first impression of the final product.
  • Storyboard design
    Create a storyboard within the assigned ratio aspect of the final video output. Communicate the workflow of the final piece.

Final project:

  • The Final video in 2 minutes for a designated public site. Explore audio-visual abstract or cinematic, short film, or photographic sequence.
  • Exhibition Tasks:You will be expected to devote time organizing the exhibition associated with this course. You will be engaged in various practical tasks during the course in preparation for the final exhibition.
    You will contribute to a digital catalogue in PDF inclusive of Title of your theme, Abstract/short description of your theme (mood-board must include citation-reference for images + names of artists you have referenced), Sketches, Storyboard, Technique / Prototype, Final image.

Reserach and Mood board

Example of Research and Moodboard
Concept and Techniques research on Silk Road Theme. Research and collect inspiration and references for digital mood-board.

Mood-board to include:

-Theme /concept research: come up with three concept (s).It can be also one idea with three techniques or three different concepts. Include Mind – Map

-Methodology: Techniques research -reviewing possible techniques/ methods for treatment ( artists, techniques that you have find online and searching for case studies and tutorials)


Presentation: Idea & Research: Yin & Yang

YIN & YANG – Style 1 & Experimentations


Beyond the Seas: References and Case Studies

Exploring After Effects and Premiere Pro


More Examples

  • OSS Gallery 2016/17

Final Works https://oss.adm.ntu.edu.sg/2017-da9012/gallery/
Presentations https://oss.adm.ntu.edu.sg/2017-da9012/presentations/

  • OSS Gallery 2017/18

Final Works https://oss.adm.ntu.edu.sg/17s1-da9012-tut-g01/gallery/

PDFs by BTK students

Germany Process documentation PDF





Completed Movies by BTK students for Elphi

Waves of Transition : This work illustrates a key connection between the roof of the Elphilharmonie and the structures found around the Silk Road. It exhibits muqarnas, similar to these found in mosques in Uzbekistan, Tajikistan and Kyrgyzstan


Transmittion: A new Silk Road is currently being built, with the intent of creating a trade network tailored towards China. This trillion dollar project is visualised using thin lines that show up on the Elbphilharmonie with an exact width of one pixel. These lines tell the story of connections between countries and cultures as well as countless individuals involved in these changes.

The Path: On the theme of the Silk Road, we used the Contour line, which used to represent the terrain in geography, and also the basic colors of Tang Sancai to express the jungle, desert and ocean on the Silk Road.


Stringularity: Stringularity shows you an authentic part of the Silk Road from a top down view. With time, the abstract deformation commences to dissolve the landscape into a surreal state.

Spreading Cultures: The work describes more or less the spreading cultures today visualised with the abstract pattern you can find in the Elbphilharmonie nearly everywhere and flower patterns from the middle east, which can be found on many different things like carpets, architecture or windows.

Shadowtrails: ..shadow paths through a world dotted with grains and send…light and warmth give a hint…


Merging Lines: Representing the middle part of the Silk Road the line floats along the honeycomb-like pattern and merges with the structure of the Elbphilharmonie and is becoming a part of it. Just like the musical programme with its silk road theme will be played in symbiosis with the outstanding architecture.

Kong Ming Flight: The Silkroad was always a cultural placewith a ton of different faces.To celebrate the new Silkroad, I wanted to illustrate the step towards the future as if we where all Kong Ming Sky lanterns rising up and moving towards the sky together.

Deep Secret: The artwork is combining elegantly designed patterns inspired by Arabic Culture and Mesmerising motions using blue hues, creating a harmonistic feeling.

Painting of Sand: The theme for which we have developed our concept is the Silk Road. Since the Silk Road leads a large part through deserts and sand can be found as far as the eye can see, we came up with the idea of filming a sand painting performance. We have included patterns of the different cultures along the Silk Road into our performance.