Design Outcome #1

Link to PDF file : letslearnhokkien

Issue

This project addresses the road construction in Bijarim forest, Jeju Island, South Korea. The construction is aiming at widening a 2 lane road as well as preparing for increase in traffic if the second airport is constructed. However, the environmental affect of this construction is considerable.

Thus, this project aims to brand and unify the movement against the construction Read more →

Design Outcome 1

I decided to come up with a social media campaign as my target audience are milennials aged 18 to 25 years old – which a majority of them uses social media frequently. Furthermore, as my topic covers about environmental issues, it would be contradictory if I were to do printed deliverables for distribution, such as brochures and flyers, Read more →

The game is called Culture Raid.

Instructions: 1. Each player starts with one Woke Token, one ‘woke’ card, and one ’Nope’ card each. 2. Each player will take turns to draw out a situation card from the deck (Brown side of cards to be faced down). 3. Everyone (including the player who draws the card) must determine the situation with either ‘Woke’ (Acceptable) or Read more →

Here are the questions I had for my online interview:

Section 1: This section sieves out participants who can define culture appropriation. Asking them for their age indicates my target group/audience I need to reach out to,

Section 2: Participants who answer ‘yes’ to “Do you know what Culture Appropriation is?” continue to this section. This section is based on local context in SG, Read more →

Topic: Tooth Decay

 Tooth decay is a common oral health issue among children who are 6 to 12 years old. Quoted from an online report in 2014,‘One in two Singapore kids has rotten teeth’. A dental officer, Dr Matthew Lau, said: “We are seeing more children with decayed and filled teeth.” Bad oral health can get worse as children grow.

Deliverable 2: Dental Care Kit

Objective: Read more →

Topic: Tooth Decay

 Tooth decay is a common oral health issue among children who are 6 to 12 years old. Quoted from an online report in 2014,‘One in two Singapore kids has rotten teeth’. A dental officer, Dr Matthew Lau, said: “We are seeing more children with decayed and filled teeth.” Bad oral health can get worse as children grow.

Deliverable 1: Exhibition Panels 

Objective: To educate Read more →

Can’t Touch This

Observation

Outrage of modesty cases are constantly rising in Singapore. Although everyone know such acts are wrong, some think that they can get away with by doing it covertly in crowded areas. 

Insight

It is time to remove the “cover” perpetrators use, crowds. 

Idea

Can’t Touch This is a campaign that not only aims to Read more →