Recent Posts

Trip to Harvey Norman


Thursday, Apr 27, 2017 - 06:15:34 pm

@ Yaaayu's

Comparison of 2 similar products – kettles 

During my trip to Harvey Norman, I was very attracted by the different shapes and colours of different products. Especially the range of products that were in pastel colours, definitely an eye-catcher.

For this post, i will be comparing 2 kettles from 2 brands – Morphy Richards and Kitchen Aid

Both kettles has the same function Read more →


Trip to Harvey Norman

Lin Chenyue

Thursday, Apr 27, 2017 - 01:50:57 am

@ lin

Observation from the field trip at Harvey Norman…

The first things we noticed were the pastel-color retro toasters and misers just like many posts by the class mentioned. There were quite some interesting details I noticed.

The Coffee Machine

Although the placing and removing of the bottle wasn’t easy and it felt a bit awkward, there was this Read more →


Harvey Norman Excursion!


Wednesday, Apr 26, 2017 - 05:19:55 pm

@ toiletpaper

What I noticed Immediately was that there was a large rift in the style of products offered. There seemed to be a comeback of the retro style design, reminiscent of American designed household appliances in the 50’s and 60’s, with metal body, solid looking designs painted in bright and cheerful pastel colours.

retro designed SMEG toasters. Why would Read more →


Excursion to Harvey Norman


Wednesday, Apr 26, 2017 - 04:24:19 pm

@ Ping's

Comparison of two products with the same purpose

Both of the products are coffee makers. While Kenwood took a much more simple and conventional approach to a coffee maker — incorporating the usual components, the Dolce Gusto took on a more futuristic approach and strayed far away from the regularity of a conventional coffee maker. I prefer the Kenwood Read more →


Harvey Norman Trip


Wednesday, Apr 26, 2017 - 04:17:51 pm

@ Jayden

Comparison of SMEG’s toaster and Kmix’s toaster.

Toaster designs do not appear to stray too far away from the norm. Both SMEG and KMIX toasters features a simple and straightforward design, with easy to understand buttons. Aesthetics of both designs lean more towards function due to its simplicity, although the choice of colors are also probably meant to Read more →


Field Trip: Harvey Norman


Wednesday, Apr 26, 2017 - 01:47:55 am

@ J E M S

Objective of the field trip: To gain an insight on existing products; identify trends and products of interest

Down memory lane

The products lining up the front space of the store were retro inspired. Pastel coloured and boxy forms, we were down memory lane. Those products are emotion biased because they instill in people a feeling of nostalgia.

2. Organic forms

In contrast Read more →


Trip To Harvey Norman

Wong Song Yu

Tuesday, Apr 25, 2017 - 11:06:26 pm

@ Song Yu

The penguin and the hola hoop, 2 very different designs of one product, the coffee machine. One

reflects a certain playfulness and joyfulness, while the other a sleek, modern design that reflects


Both products show an emphasis on organic forms and shapes, but reflect the form in different manners.

Read more →


Design Triangle of Aesthetics


Tuesday, Apr 25, 2017 - 05:06:08 pm

@ freda's

Category 1

To me, this shelf fits the closest into the centre as it is functional – it fills the spaces and it is big enough to hold things, aesthetically pleasing – it emphasises the corners of a place that usually goes by unnoticed and it also factors in human factors – you can change the height Read more →


Field Trip to Harvey Norman


Tuesday, Apr 25, 2017 - 04:16:09 pm

@ freda's

Why Harvey Norman?

Actually, by going to Harvey Norman, it is possible to see why our field trip was held there.

I managed to take note of the new trends in household product these days~


The first thing that attracts people is the colour – its vibrance. It draws you to them and it helps to add life into the object. It Read more →


Design Triangle of Aesthetics

Matthew Ong

Tuesday, Apr 25, 2017 - 03:45:05 pm

@ Eureka!

The design of products in our everyday lives can be classified into three main categories; function, emotion and human factors. The aesthetics is what binds them altogether. The most ideal case is when the aesthetics is right in the middle of the function, emotion and human factors as shown in the diagram above. However, everybody Read more →