Product Design 2

Yves Behar

Yves is a design entrepreneur who believes that product, digital and brand design are cornerstones of any business. He is the founder of fuseproject, the San Francisco and New York based design and branding firm he established in 1999. He is also Chief Creative Officer at Jawbone, where for the last 11 years his products, brand and Read more →

The purified designs of Naoto Fukasawa, invite the user to be more attentive to the details and more intimate in interaction with the product.

“GOD IS IN THE DETAILS”

“As little design as possible”

–Dieter Ram

Graduated from Tama Art University in 1980, Fukasawa is an industrial designer from Japan. He works on furniture, home appliances and lifestyle accessories. His clients include Issey Miyake, Muji and Danese Milano.

With the minimal details, the products stand out for its body form. And I love Muji.

Hey there! Thank you for visiting my page! In this post, I shall discuss about a Product Designer I am best identify with!

We were tasked to choose from one of the following Product Designers

I read several articles and check out their profiles, THEY ARE AMAZING! I questioned myself if I can be as good as them in the Read more →

Among the designers we have been introduced in class, I would say that I can relate to Fukasawa’s design philosophy of simplicity. He also has the philosophy of  “Objective Thinking”, where he stated that we should not express our own mind through the product.

I think Fukasawa best describes how I work to produce my designs. Simple designs attract Read more →

Naoto Fukasawa

A Japanese industrial designer, his designs are simple, easy to use and minimalistic, much like how I believe that good products should be. Some of his many notable designs include kitchen appliances (specifically toaster, kettle, rice cooker and CD player) for Muji, a Japanese retail company.

One of his Muji designs that I like is the kettle.

The shape Read more →

The designer I best identify with is Naoto Fukasawa.

His designs are organic, minimalistic, and intuitive, which is closest to my design aesthetics and what I’d hope to do in future. Born in Yamanashi Prefecture in 1956, Fukasawa has been described by Bloomberg Businessweek as one of the world’s most influential designers. Fukasawa is a member of MUJI’s advisory board and has Read more →

The designer that I most identify with is Naoto Fukasawa.

I like his simplistic style with appropriate details and colour. He uses one colour for his product to keep it simple but still impactful at the same time. His designs are straight-forward and able to communicate visually to users (on its functions etc).

The artist I most identify with is Naoto Fukasawa.

I am able to connect with the use of curves in his simplistic designs. His designs are simple and shares a sense of thoughtfulness to the user experience that is intuitive and yet not flashy at the same time.

Humidifier by Fukasawa