Recent Posts

Yves Behar & Karim Rashid


Tuesday, Jan 24, 2017 - 10:39:26 pm

@ freda's

Yves Behar

Yves is a design entrepreneur who believes that product, digital and brand design are cornerstones of any business. He is the founder of fuseproject, the San Francisco and New York based design and branding firm he established in 1999. He is also Chief Creative Officer at Jawbone, where for the last 11 years his products, brand and Read more →

You can't butter both sides of a slice of bread... : ) If you were to choose one?
Yves Behar!
: )  

Design Philosophy of Simplicity


Tuesday, Jan 24, 2017 - 11:29:26 am

@ J E M S

The purified designs of Naoto Fukasawa, invite the user to be more attentive to the details and more intimate in interaction with the product.


“As little design as possible”

–Dieter Ram


Research: Naoto Fukasawa

Lau Yi Wen

Tuesday, Jan 24, 2017 - 11:26:27 am


Graduated from Tama Art University in 1980, Fukasawa is an industrial designer from Japan. He works on furniture, home appliances and lifestyle accessories. His clients include Issey Miyake, Muji and Danese Milano.

With the minimal details, the products stand out for its body form. And I love Muji.


PD2 - Which Product Designer do you best identify with?


Tuesday, Jan 24, 2017 - 11:25:49 am

@ Eugene Lee

Hey there! Thank you for visiting my page! In this post, I shall discuss about a Product Designer I am best identify with!

We were tasked to choose from one of the following Product Designers

Marc Newson Naoto Fukasawa Ross Lovegrove Yves Behar Karim Rashid

I read several articles and check out their profiles, THEY ARE AMAZING! I questioned myself if I can be as good as them in the Read more →

good choice!

Naoto Fukasama

Ummi Kaltsum

Tuesday, Jan 24, 2017 - 11:25:11 am


Among the designers we have been introduced in class, I would say that I can relate to Fukasawa’s design philosophy of simplicity. He also has the philosophy of  “Objective Thinking”, where he stated that we should not express our own mind through the product.

I think Fukasawa best describes how I work to produce my designs. Simple designs attract Read more →


Naoto Fukasawa: An Industrial Designer


Tuesday, Jan 24, 2017 - 11:25:09 am

@ /kaywerlyn

Naoto Fukasawa

A Japanese industrial designer, his designs are simple, easy to use and minimalistic, much like how I believe that good products should be. Some of his many notable designs include kitchen appliances (specifically toaster, kettle, rice cooker and CD player) for Muji, a Japanese retail company.

One of his Muji designs that I like is the kettle.

The shape Read more →


Naoto Fukasawa


Tuesday, Jan 24, 2017 - 11:25:00 am

@ Ping's

The designer I best identify with is Naoto Fukasawa.

His designs are organic, minimalistic, and intuitive, which is closest to my design aesthetics and what I’d hope to do in future. Born in Yamanashi Prefecture in 1956, Fukasawa has been described by Bloomberg Businessweek as one of the world’s most influential designers. Fukasawa is a member of MUJI’s advisory board and has Read more →


Naoto Fukasawa


Tuesday, Jan 24, 2017 - 11:24:57 am

@ Yaaayu's

The designer that I most identify with is Naoto Fukasawa.

I like his simplistic style with appropriate details and colour. He uses one colour for his product to keep it simple but still impactful at the same time. His designs are straight-forward and able to communicate visually to users (on its functions etc).


Naoto Fukasawa

Darren Mok

Tuesday, Jan 24, 2017 - 12:19:49 am

@ dmok002

The artist I most identify with is Naoto Fukasawa.

I am able to connect with the use of curves in his simplistic designs. His designs are simple and shares a sense of thoughtfulness to the user experience that is intuitive and yet not flashy at the same time.

Humidifier by Fukasawa

Tags: fukasawa