in Design

Longform websites: kinetic.sg

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(images from Kinetic.sg, mute your computer if you are opening the link, the sound is a bit loud)

 

This is the homepage of local creative group Kinetic. I really like their approach to design, and I feel they definitely stand out from the rest of the prominent design groups in Singapore. That’s not to say that the rest are not good or anything, but I feel that Kinetic brings something different to the table.

Their homepage is a pretty excellent example of what I hope to achieve for the virtual part of my work, using the idea of longform storytelling to bring together different media in one place.

In terms of design, there are some grungy elements that I like a lot. The whole page looks like a photocopied creation, and it’s interesting to see how they bring this style to the virtual, and incorporate javascript and animated things to create such an engaging website. I love websites like these: it invites you to scroll down and look at each and every part closely. This is why I want to use the longform method as well. I think of it as entering a deep, fantastical forest that you just keep on walking through. (Think I’ve been watching too much Adventure Time.)