In our final presentation, we spoke about the mapping of artworks around NTU. Creating routes and tours to guide our users to navigate around in this enjoyable journey. Again, Prezi seemed to be the best in animating the tour concept, navigating our viewers through our slides.
The following is a link to our presentation slides.
Refinement Process With what I had last week, I proceeded on with the feedback given to me that I should include a captivating slogan (could be from the poster design) as it could better represent the overall theme rather than simply the generic lines of Arts & Health @NTF Hospital.
Also, the use of the pop up space at the back should signify a better meaning and no panels should be left black. As clients pay for every page and leaving it black might be questionable. It could act as a form of advertisement when the user opens the brochure, and someone views the image from the other side.
I explored the possibilities of the folds and harmonise it with an origami heart-pencil illustration. So that at one glance, people might feel that it is a pencil, but it doubles up as another meaning of a heart (in line with the slogan of arts from the hearts).
In addition to that, I made improvements on breaking the diamond shaped form. Allowing shapes to suggest the lines rather than directly showing the audience the intended shapes (Left paint tube signifies the diamond shape).
I added the header Art & Health @NTF General Hospital in the middle section, making use of the pop up attention and brought the viewer’s eyes to the text on top. To add more flow to the design, I was advised to create a flow line that could visually guide the viewers to look at other points on the brochure design.
Colour Palette #01
I tried to work with Analogous Colours with reference to the red logo. At this point, the design seem to be rather empty as there are too little visual elements involved in the print out. Also, the colour does not seem to work out as well as I had expected. Colour Palette #02
This time, I tried using the split complementary colour palette with reference to the vest colour as it was appearing in many photos of the brochure design. The translucent white elements add a subtle effect to the entire print out instead of a bold series of elements. I really appreciate how it come together along with the choice of colours as it brings down the hierarchy of what was not important.
After consulting, I realise that there were too little photos in the brochure design. I was told to remove the orphans from the body text as well as to block out the headers with another colour as they were not clearly separated from the body text at one glance.
The only way I could describe my insights to the Heritage Tour was WOW. It was extremely insightful that so much thought goes into a tour. There were many pointers which I noted during the tour, but I thought I list those that had more relevance to our next project.
First Hand Experience
I was extremely appreciative of the fact that the tours are experienced by the staff members and the tour guides themselves before introducing them to the public.
Our guide mentioned that the experience could allow her to “feel the information in context”.
Our group agreed with this point as many times, we discovered things during a field trip which cannot be done in front of the laptop. In addition to this, it was value adding if the users could test out the route in beta before it was launched to the public.
Visuals & Other Learners
Also, she provided us with various visuals and information notes just to allow different learners to pick up information in different ways. The visual learners could look at photos and typed words better relate to them rather than listening to what the guide had to say.
It was significant that she mentioned that as well. Upon finishing the tour, our group discussed and thought of ways to involve the different senses. One of which was the sense of hearing.
There were two purposes of this heritage tour. First was to educate, second was to preserve.
Our group also knew that we needed to state our objectives towards our NTU Museum tour to have a clearer direction. In our case, it was to educated and bring awareness towards the artworks while making it fun for the users.
Last but not least, we were mostly comfortable or provided with comfort in majority of the tour. Our guide mentioned that this allows people to be less exhausted and more interested in what was going on in the tour.
All in all, I really loved the tour and what I had learnt out of it. It was an exciting journey to discover new things as a local. I really look forward to creating our own tours in NTU.
Final Phase of Design In my final phase of changes I contemplated on adding the line of flow on both sides of the brochure design. However, I felt that it spoilt the overall look and decided to make do without the suggestive line. I moved the alignment and text to allow the header to have a better balance (previously sinking downwards, heavy).
Final Print Out
I adjusted the orange contrast higher on the pencil to allow the images and text to be easily seen on both sides. Also, I had the images radiate outwards form the pencil tip such that it was an exploding series of photos from the middle and that complemented with the design of folds. Lastly, I increased the crop tension so that the images had lesser space and look less apart.
The final project was an exciting journey that I never expected to hop onto. From the folding techniques I could explore, to the thoughtfulness in layout. Now, I see how a brochure should be designed and a good one must not be taken lightly. It was definitely an interesting and fruitful semester of to join VC1!
As we moved onto designing the experience, we picked out information which were required within the application or brochure. It was tough as we did not hope for the designed brochure to be too wordy. So we summarised the points and listed the basic information (Name, Artist, Date Created, Summarised Info).
As we discovered that the NTU museum does not have their own logo or main branding for its fun personality, we felt that it was crucial for them to differentiate themselves from the NTU body (academic/serious). Although they are a subsidiary of the school, they need a more distinct identity in order to gain more awareness as a museum which had its own artistic side. Therefore, we created a logo for this project using the word ‘Muse’, which was an abbreviation to ‘Museum’ and also has a doubled meaning of a creativity side of the user. It is also a catchy name as compared to the lengthier ‘NTU museum’.
We decided to go with blue and grey for our colour palette. Through research, we found out that Blue aids the mind to learn, which is why it was widely used for educational purpose. Since NTU is an educational institution, we wanted to portray the academia side of the Museum using this colour as well as subconsciously aiding the users to learn about the artworks.
Spatial Elements Design
Next, we discussed on the medium in which we will use to deliver the tour. Our concept was to provide a tour that allows users be at ease when travelling around the school visiting the artworks exhibited. Hence we thought of having a physical map (brochure) and a digital map (application) available for the users to navigate. Also we decided to incorporate soundscapes for certain artworks to bring out the theme or environment that the artwork was trying to express. Moreover, we created digital ‘stickers’ in which users can collect through the app as an attempt to deepen the user’s understanding and interaction with the
As we chose a panel folding method of our brochure design, we thought of the direct folds creating panels as though reflecting a real museum observational panels. This improves the user experience flow as they look at the panels as pages of information. Rather than cramming all information in a one page poster-like design.
Also, together with the mobile application design, we used an overall colour scheme of blue and grey for the best results of a learning based experience.
Digital Translation With what I had last week, I proceeded on the feedback was given to me that I should include a captivating slogan (could be from the poster design) as it could better represent the overall theme rather than simply the generic lines of Arts & Health @NTF Hospital. I made use of the fold reference and redesigned a fold that could link with my concept.
I used the pop up as an area for the two paragraph of texts and with a signifier of a pencil (inspired by the logo design of the Arts and Health @NTF). I included pictures and worked on the lines/solid colours to try achieve a better result.