Sketching & Concepts Exploration

Sketches were done up to study the possibilities of the various icons and motifs that could be included in the badge design. Upon seeking feedback, simplification was key to creating a logo that is easy to remember and captivating to the eyes. Most importantly, the line weight was not to be forgotten for the thinner lines may go out of sight when looking from a far.

Exploration Sketches

Initially, I did many thumbnail sketches to generate more ideas as I drew. Having the ideas revolve around Arts, Freedom and Warmth. 

Concept #01 : Freedom & Arts

To express the concept of freedom and arts, I begun looking at simple motifs that represents arts. Motifs like the colour palette and brushes were strong and easily identifiable as an art intention. I took the motif of freedom(dove) and begin simplifying it into lines. Where the curves creates an artist brush. After which, I added a hand holding it up as though showing a sense of pride while wearing the badges. 

Concept #02 : Arts and Warmth

Again, looking at the different possibilities of arts and crafts material, I took the colour palette and transformed it into a colour palette that had splashes of paint radiating out of it. 

Through feedback during the class critique, I was advised to fuse both concepts together to create one final badge design.