Week 11: Work In Progress Check

Refinement Process
With what I had last week, I proceeded on with the feedback given to me that I should include a captivating slogan (could be from the poster design) as it could better represent the overall theme rather than simply the generic lines of Arts & Health @NTF Hospital.

Also, the use of the pop up space at the back should signify a better meaning and no panels should be left black. As clients pay for every page and leaving it black might be questionable. It could act as a form of advertisement when the user opens the brochure, and someone views the image from the other side.

I explored the possibilities of the folds and harmonise it with an origami heart-pencil illustration. So that at one glance, people might feel that it is a pencil, but it doubles up as another meaning of a heart (in line with the slogan of arts from the hearts).

 

In addition to that, I made improvements on breaking the diamond shaped form. Allowing shapes to suggest the lines rather than directly showing the audience the intended shapes (Left paint tube signifies the diamond shape).

I added the header Art & Health @NTF  General Hospital in the middle section, making use of the pop up attention and brought the viewer’s eyes to the text on top. To add more flow to the design, I was advised to create a flow line that could visually guide the viewers to look at other points on the brochure design.

Colour Palette #01

I tried to work with Analogous Colours with reference to the red logo. At this point, the design seem to be rather empty as there are too little visual elements involved in the print out. Also, the colour does not seem to work out as well as I had expected. Colour Palette #02

This time, I tried using the split complementary colour palette with reference to the vest colour as it was appearing in many photos of the brochure design. The translucent white elements add a subtle effect to the entire print out instead of a bold series of elements. I really appreciate how it come together along with the choice of colours as it brings down the hierarchy of what was not important. 

After consulting, I realise that there were too little photos in the brochure design. I was told to remove the orphans from the body text as well as to block out the headers with another colour as they were not clearly separated from the body text at one glance.

Week 10: Preliminary Design Review

Digital Translation
With what I had last week, I proceeded on the feedback was given to me that I should include a captivating slogan (could be from the poster design) as it could better represent the overall theme rather than simply the generic lines of Arts & Health @NTF Hospital. I made use of the fold reference and redesigned a fold that could link with my concept.

I used the pop up as an area for the two paragraph of texts and with a signifier of a pencil (inspired by the logo design of the Arts and Health @NTF). I included pictures and worked on the lines/solid colours to try achieve a better result.

 

Week 9 : Design Exploration

Existing Brochure Design

I am always fascinated with origami folds. How it could unravel the message from within. I wish I could show more but here are three of my favourite designs.

# Numerical Order From Left to Right

Design Reference #01 

Unravelling the fuller picture when unfolded. This technique of fold only require a slit in the middle while retaining the mystery of an unusual fold technique. I really love the simplicity in layout of information and shapes played throughout the brochure design.

 

 

 

Design Reference #02 

The die cut technique used in this context was extremely appropriate. I really love how the mountains are cut out to show you what you would expect when visiting the holiday resort. The bold colour at the bottom (blue waters) block out the text and let its audience read without any distraction in the area. This method of cutting really captivates the eyes and I felt that it was really well played.

 

 

Design Reference #03
This method of cutting the paper is interesting because the maker blocks out an area in the middle (where the eye first goes) to draw the attention of its audience. With this method, one can place important text or highlights within this sunken area of folds.

Playing With Folds

As I was exploring with folding methodologies, I tried to minimise the complexity of the fold or cut techniques mainly with considerations for mass production. As I refer to my internship experience, brochures that are designed with more cuts (die cuts) becomes more expensive. Also, the risk or error or bad production plays a part in these designs. Hence, I chose a more functional approach towards creating the folds, trying to seek a simpler form with a meaningful concept behind the simple folds.

One last example I would like to show was this technique of one step folding. Whereby the users open in one step, views the information, closes in one step. I feel that this direct approach really attracted me as a user and I wanted to explore with its possibilities. Changing some shapes to develop what I ultimately want.

Mock Up Folds

There are three mock up folds you can see below varying from the usual panel folds to 3D cut outs and pop up folding styles.

As I did the mock up folds, my focus was on the fact that there were not too many information. So I should not have too many panels that might end up empty. I looked at how a brochure could be easily handled and decided to go for an A4 choice rather than the allowed A3 size which most of my classmates were using.

Visual Studies 

I studied how the placement of text affects the hierarchy of information. Also, I wanted to implement a flow line which was recommended during consultation that it could be a subtle line of information rather than a solid line work.