Project 3 “Speedy Recovery” – Final

After the second rounds of feedback, I mainly worked on tweaking the graphic elements e.g. the position to keep the mechanism secure, the colour to ensure proper contrast in printing, text kerning, placement and size to ensure higher readability. For the paper stock, I went with a slightly textured, matte card as I like how the paper created a warmer and more homely feel to the design, (hopefully) making the viewer feel more at home and happy.

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front

front

 

back

back

 

 

 

inside (fully extended)

inside (fully extended)

 

 

outside (fully extended)

outside (fully extended)

 

Opening mechanism:

 

Hope your day goes swimmingly!! // another mod down wew #viscomm #popupcard

A video posted by Amy (@mtsfie) on Nov 6, 2016 at 6:50pm PST

Project 3 “Speedy Recovery” – Brainstorming and Development

Brainstorming and Development


After the initial visual research, I tried to branch out on the third concept as I felt that it was the one that most suited the brief.

I brainstormed out 2 ideas based on the mechanism of the pop up card: planets and oceans – as both were interesting landscapes that had elements that could be stacked against each other.

Based on these 2 ideas, I made 2 prototypes to try out the visual effect. I made a half-sized model to measure and check dimensions, then created the illustration draft based on those measurements.

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Prototype for initial measurements

The initial prototype for measurements was especially important as the illustrations had to stay within those boundaries, especially when folded together so as not to leak out of the card. At the same time, the different layers (I decided on 2) had to be balanced with each other propotionally so each had enough space to contain the illustrations but was also different enough that the stacking effect would be obvious.

After confirming the dimensions, I created the mini prototype with illustrations for each concept.

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01: Planets

 

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02: Oceans

After feedback from class critique, it was felt that the second concept (oceans) fitted the brief better. However, while creating the prototype, I realised that the connectors were too small and thus made the pop-up very flimsy. Smaller parts such as the steam from the whale’s blowhole and the dolphin were also very fragile. Thus there was a need to revise the design to make it more secure.

Further feedback was also given that there could be a stronger narrative in the card to create better flow. Also, as I mainly focused on the mechanism itself, I now had to think about the placement of text and narrative.

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After the first trial, I edited the design, and added in the required body copy, sample text and logo. I tried to create some form of narrative as well in the form of an additional caption (hope your day goes swimmingly!) to tie in with the brief and the little fishes to aid the viewer in the reading order.