Project 3 “Speedy Recovery” – Final

After the second rounds of feedback, I mainly worked on tweaking the graphic elements e.g. the position to keep the mechanism secure, the colour to ensure proper contrast in printing, text kerning, placement and size to ensure higher readability. For the paper stock, I went with a slightly textured, matte card as I like how the paper created a warmer and more homely feel to the design, (hopefully) making the viewer feel more at home and happy.

front

back

inside (fully extended)

outside (fully extended)

Opening mechanism:

Hope your day goes swimmingly!! // another mod down wew #viscomm #popupcard

A video posted by Amy (@mtsfie) on Nov 6, 2016 at 6:50pm PST

Project 3 “Speedy Recovery” – Brainstorming and Development

Brainstorming and Development

After the initial visual research, I tried to branch out on the third concept as I felt that it was the one that most suited the brief.

I brainstormed out 2 ideas based on the mechanism of the pop up card: planets and oceans – as both were interesting landscapes that had elements that could be stacked against each other.

Based on these 2 ideas, I made 2 prototypes to try out the visual effect. I made a half-sized model to measure and check dimensions, then created the illustration draft based on those measurements.

Prototype for initial measurements

The initial prototype for measurements was especially important as the illustrations had to stay within those boundaries, especially when folded together so as not to leak out of the card. At the same time, the different layers (I decided on 2) had to be balanced with each other propotionally so each had enough space to contain the illustrations but was also different enough that the stacking effect would be obvious.

After confirming the dimensions, I created the mini prototype with illustrations for each concept.

01: Planets

02: Oceans

After feedback from class critique, it was felt that the second concept (oceans) fitted the brief better. However, while creating the prototype, I realised that the connectors were too small and thus made the pop-up very flimsy. Smaller parts such as the steam from the whale’s blowhole and the dolphin were also very fragile. Thus there was a need to revise the design to make it more secure.

Further feedback was also given that there could be a stronger narrative in the card to create better flow. Also, as I mainly focused on the mechanism itself, I now had to think about the placement of text and narrative.

After the first trial, I edited the design, and added in the required body copy, sample text and logo. I tried to create some form of narrative as well in the form of an additional caption (hope your day goes swimmingly!) to tie in with the brief and the little fishes to aid the viewer in the reading order.

Project 3 “Speedy Recovery” – Visual Research and Moodboard

Initial development/ research

To start off the project, I went to research on various ways of creating pop-up cards- I knew some basic ways of creating pop up cards like the v-fold or the internal stand method but I wanted to experiment to try to find new ways of creating them.

Out of the many that I saw, I found a few that I thought could be developed and shaped to fit the project – in streamlining down the possible mechanisms, I mainly prioritized the ability for it to be contained on one piece of paper (to stay within the brief and cut costs) and the adaptability of the mechanism to fit with the get well soon concept.

(full moodboard can be found here: https://www.pinterest.com/fiefyefoefum/popup/)

01: Interlocking folds

Personally I liked this concept as the mechanism and assembly was simple, only needing symmetrical die-cut shapes, but the final product could be something that was interactive and interesting. The idea of interlocking hands/ hearts/ things could also be very easily adapted to create the concept of giving care, fitting well with the brief.

02: Blooming Flower Bouquet

I picked this concept mainly for the element of surprise – I liked how the flower bouquet emerged out from the card to surprise the viewer as he/she opens it, giving more interactivity and interest to the card. However, this mechanism requires more than one piece of paper, and is harder to assemble.

03: Stacked scenery

I loved the quirkiness of this design – the multiple layer allowed for more complex images, thus this technique could be applied to different scenes. At the same time, the entire card could be contained within one piece of paper.