Colours & Emotions
Color is a form of non verbal communication. It is not a static energy and its meaning can change from one day to the next with any individual – it all depends on what energy they are expressing at that point in time.
Green is the color of balance and harmony. From a color psychology perspective, it is the great balancer of the heart and the emotions, creating equilibrium between the head and the heart.
Gray is the color of compromise – being neither black nor white, it is the transition between two non-colors. It is unemotional and detached and can be indecisive.
Black is the color of the hidden, the secretive and the unknown, creating an air of mystery. It keeps things bottled up inside, hidden from the world.
The color brown is a friendly yet serious, down-to-earth color that relates to security, protection, comfort and material wealth.
Gold is the color of success, achievement and triumph. Associated with abundance and prosperity, luxury and quality, prestige and sophistication, value and elegance, the color psychology of gold implies affluence, material wealth and extravagance.
Red is a warm and positive color associated with our most physical needs and our will to survive. It exudes a strong and powerful masculine energy. Red is energizing. It excites the emotions and motivates us to take action. It signifies a pioneering spirit and leadership qualities, promoting ambition and determination. It is also strong-willed and can give confidence to those who are shy or lacking in will power.
Silver has a feminine energy; it is related to the moon and the ebb and flow of the tides – it is fluid, emotional, sensitive and mysterious.
Purple is the color of the imagination. It can be creative and individual or immature and impractical.
White is color at its most complete and pure, the color of perfection. The color meaning of white is purity, innocence, wholeness and completion.
Orange is the color of social communication and optimism. From a negative color meaning it is also a sign of pessimism and superficiality.
Yellow is the color of the mind and the intellect. It is optimistic and cheerful. However it can also suggest impatience, criticism and cowardice.