Right, Design Principles.

What are design principles?

To me, design principles are guidelines which help artists in creating their artwork. They are also methodologies which have been proven to work over the past centuries. Creating artworks and design with these principles, everyone will have different end products. These end products will reflect the artist’s thoughts and ideas, as well as the message or objective that they want to bring across.

Having said so, what exactly are the principles of design?

After some research on the various design principles, I’ve a few design principles which I found them to be more interesting.

- Definitions quoted from an online PDF article:

  1. Balance
  2. Pattern
  3. Movement
  4. Rhythm
  5. Emphasis
Balance is the distribution of the visual weight of objects, colors, texture, and space. If the design was a scale, these elements should be balanced to make a design feel stable. In symmetrical balance, the elements used on one side of the design are similar to those on the other side; in asymmetrical balance, the sides are different but still look balanced. In radial balance, the elements are arranged around a central point and may be similar.
MOC Zuckerman on Composition Lines 10-8
Pattern is the repeating of an object or symbol all over the work of art.
Movement is the path the viewer’s eye takes through the work of art, often to focal areas. Such movement can be directed along lines, edges, shape, and color within the work of art.


Rhythm is created when one or more elements of design are used
repeatedly to create a feeling of organized movement. Rhythm creates a mood like music or dancing.
CanoScan Toolbox
Emphasisis the part of the design that catches the viewer’s attention. Usually the artist will make one area stand out by contrasting it with other areas. The area could be different in size, color, texture, shape, etc.




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