Colour it up!


Everybody has a favourite colour of their own. Colours make things interesting and appealing. Based on statistics as shown in the infographic above, majority of the consumers would purchase products based on the colours.

There are 6 different colours that appeals to consumers the most.


RED | Excitement, Youthful, Bold

Red is the color of excitement. It is one of the most popular brand colors and is iconic of some of the top companies around the world. Coca-Cola, Target, CNN and Pinterest all contain distinctly red logos.

The exuberance of this color makes it stand out and connects with people instantly. While the color can be seen as unstable, it is generally something people can relate to.

Red is also a popular choice among food manufacturers since the bold color is thought to help stimulate the appetite. Kellogg’s, Nabisco and Heinz all use red to help steer customers into buying their tasty offerings.


ORANGE | Friendly, Cheerful, Confidence

Orange is a popular color for brands related to fun. The color exudes a warmth and friendliness that brands such as Nickelodeon and Crush soda have built on for years. The color is also cheerful and confident.


BLUE | Trust, Dependable, Strength

The most universally accepted color emotionally is blue. The color of dependability, trust and strength is used by businesses of all kinds.

Banks, retailers and auto makers rely on the color to make customers feel at ease. Healthcare companies also rely heavily on blue to gain the trust of patients and put them at ease.

Darker blues feel more solid and trustworthy, while lighter blue loses some of those associations while maintaining feelings of dependability.


GREEN  | Peaceful, Growth, Health

There’s nothing more soothing and calming than taking a walk. That’s the emotional connection you get when you see green – the color of nature.

So it makes perfect sense that companies like Whole Foods, John Deere and Animal Planet use the color as a dominant hue in their logo and branding materials. It’s also of interest that green is also a popular color for gas and oil distributors, such as BP and Hess.

Green has also come to associate with some tech-based business as well – no doubt that the emotional connection to growth is an undercurrent. Android and Spotify both use bright greens.

While there is quite a large spectrum of green hues, the emotional connections are fairly consistent. It is worthwhile to note that lime green is very trendy and has been called the new neutral, and is being used with a variety of other colors.



YELLOW | Optimism, Clarity, Warmth

If you want to be associated with happiness and sunshine, yellow is your go-to color. While the color can be difficult to use in overall design schemes, it can make a great color for a logo. (Just be wary of yellow text.)

Brighter sunnier yellows are the happiest hues. While more golden yellows are thought to be richer. Yellow is thought to be a fast color as well and often implies some sort of movement.

Yellow is the color of optimism. This is not the color for a project that is depressing or unhappy.

When it comes to yellow, the color works best as a shape or background to text or another icon. Think to the yellow tag used as the Best Buy logo or the iconic National Geography rectangle.

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