Form. Function. Emotion

All products come with aesthetics that attract consumers to make their decision to purchase the product. However, different product comes with different target users in mind, as well as the story behind the product.

There are 3 different factors influencing the aesthetics of the product: Form, Function, Emotion. These 3 different factors would then allow the product to have a characteristic of its own. Let’s look at some examples.

Human Factor


First, we have a product which has been designed with aesthetic values based on the human factor aspect. Having said so, this product would have to provide a comfort level fit for most consumers, given that every adult are of different body build and size.

Aeron Chair, Herman Miller

The Aeron Chair by Herman Miller would be a good example. Herman Miller has been making chairs that are of superb comfort as well as quality. The aesthetics of this chair allows the user to do multiple adjustments to the chair according to their preferences. I believe that this product would have been designed to fulfil the comfort needs of consumers who are health-conscious and would be the ideal product to be catergorsied towards ‘Human Factor’ node.


A product which allows user to complete a task in an easier or faster manner would be what I believe to be ‘function’ dominant. I feel that a ‘function’ dominant product should be straightforward, and allow users to know how to use it even without any instructions or directions.

Joseph Joseph, Nest™ Storage

One example would be the Nest™ Storage by Joseph Joseph. Known for their colour coding their products with bright colours, this product in particular, caught my attention. At first glance, this product is merely a set of stackable containers. But after looking further into this product, it is not what it seems to be.


There are also other functions that were designed and incorporated into the final product. Colour coding which serves a meaning, different sizes for different types of food to be stored, modular stacking, as well as reversible lids. These different functions allows the user to have have flexibility in using the containers, which I thought that this should be the way a ‘function’ dominant product be designed.


Last but not the least, another important factor which embodies a product, the ’emotion’ factor. It is not easy to design a product which effectively allow the user to feel good when they use the product. Hence, a product like that could possibly be a lifestyle product.

Sonos Play5

Sonos has been making their name known in the audio industry with their wireless home systems. Back in the past, audio have been corded and when wireless audio was introduced, Sonos took the chance and they have changed the way how audio works since.

Their wireless audio system allow users to have flexibility in configuring their audio products without the hassle of managing wires. Adding on to their wireless function, users can control their Sonos products right from their smartphones. Users would then feel that they have control over the whole sound system in the their apartment which I feel that is very much an emotional satisfaction,  given that we live in this technology jungle.


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