The Color Spectrum


It’s funny how one’s perception of color could differ to others. For me personally, I associate myself to be just like the man in the picture above. I am sensitive to colors and I am fully aware that there are millions of them visible to the human eye. However, I prefer identifying colors in a more generic way, classifying the different shades and tones of these colors to their more commonly-known terms.

These are the colors I would generally identify:
Red, Yellow, Blue
Orange, Green, Purple
Brown, Pink
White, Gray, Black (Yes, black is a color and chemists have proven it! Your argument is invalid.)

Colors and Their Meanings

Love, Immediacy, Energy, Sale, Passion, Anger, Hunger

Cheer, Attention, Childish, Fresh, Warmth, Energy, Optimism

Trust, Smart, Calm, Faith, Natural, Stable, Power

Health, Attraction, Stand Out, Thirst, Wealth, Youthful, Happiness

Soothing, Eco-friendly, Natural, Envy, Jealousy, Balance, Restful

Royal, Mysterious, Arrogant, Luxury, Childish. Creative, Sadness

Organic, Health, Comfort, Nature, Durability, Order, Casual, Reliable, Genuine

Tenderness, Sensitive, Caring, Emotional, Sympathetic, Love, Sexuality

Freshness, Hope, Goodness, Light, Purity, Cleanliness, Simplicity, Coolness

Security, Innovation, Neutrality, Enhancement, Future, Self-control

Sophistication, Power, Mystery, Formality, Evil, Death

Design Principles

  1. Axis


    Axis is the most basic and most common organizing principle. Simply stated, axis is an imaginary line that is used to organize a group of elements in a design. In diagrams, axis is represented as a dashed line.

    • Alignment

      Axis is mainly used to align elements. When elements are arranged around an axis, the design feels ordered. As with most things in life, we enjoy things that are ordered because they feel more stable, comfortable and approachable.

    • Movement

      When we encounter something linear, such as an axis, we naturally follow the line in a direction. If we arrive on a street, we walk down the street. If we open an elevator into a long hallway, we walk down the hallway. Lines prompt movement and interactions. The direction of movement depends on the end points. A defined end point signals a place to start or stop.

    • Reinforcement

      Although axis is an imaginary line, you can make it more apparent if the edges of surrounding elements are well defined. A common example of this concept in architecture is a city street. The city street is an axis that is reinforced by the buildings on both sides. If a portion of the street is missing a building on one or both sides, the street’s axis would not feel as strong.

    • Continuous

      If an end point is undefined, you will follow the axis until you reach something of interest or are tired of interacting with the axis. While the concept of an undefined end point in architecture is uncommon since it’s difficult for something architectural to go on forever, it’s becoming more popular in product design with infinite scrolls.

  2. Symmetry


    Symmetry is when elements are arranged in the same way on both sides of an axis. Perfect symmetry is when elements are mirrored over the axis and exactly the same on both sides.

    • Balance

      Symmetry adds balance to a design. When elements are the same on both sides of an axis, the design feels harmonious. If we design a street with five houses on one side and five on the other, walking down the street would feel comfortable because the arrangement of homes is balanced.

    • Asymmetry

      Designs are asymmetrical if the arrangement of elements are different on both sides of an axis. If we design a street with five houses on one side and one on the other, the street will feel unbalanced and perhaps uncomfortable.

  3. Hierarchy3

    Hierarchy is when an element appears more important in comparison to other elements in a design.

    • Size

      An element will appear more hierarchical if it is larger than other elements in a design. We naturally look first at the largest element in a design. If there are five windows on the front of a building, and one is twice the size of the others, our attention will focus on the biggest window first.

    • Shape

      An element can also appear more hierarchical if it is different than other elements in a design. We naturally look first at the irregular shape in a design. If there are five of the same windows and one door on the front of a building, our attention will focus on the door first.

    • Placement

      Last but not least, we can place elements in more hierarchical positions. Within a circle, the center is the most hierarchical. The end of an axis is naturally more hierarchical than points along the line.

  4. Rhythm


    Rhythm is the movement created by a repeated pattern of forms.

    • Pattern

      The best way to understand rhythm is to think of a song. Songs have rhythm when a piece of the song repeats. When listening to a song with good rhythm, we recognize the pattern and begin to expect beats.

    • Breaks

      A break in rhythm will appear more hierarchical. Think about a song. When a song has a repeated rhythm and the rhythm is broken, something quite special usually happens.




For my research and development, I first looked up for the meanings as well as synonyms of each emotion to fully understand how I could effectively evoke them.

Afterwards, I went to google to find images of different patterns, expressions and objects that I find relatable and significant to the art I was expressing. Some of these images displayed obvious and more prominent emotions while other images goes deeper into showing microscopic organisms that are invisible to our naked eyes, but shows a lot of aesthetics.

I have had some references from other artistes as well. A few of whom were Dutch painter, Piet Mondrian, and Norwegian fashion photographer, Solve Sundsbo, where he reflected light patterns on the human body (see “Sensual”).

Below are the mood boards I have created, in addition to the definition I have found on the internet, to allow me to brainstorm more ideas and have a clear understanding before executing my designs: