Naoto Fukasawa

A Japanese industrial designer, his designs are simple, easy to use and minimalistic, much like how I believe that good products should be. Some of his many notable designs include kitchen appliances (specifically toaster, kettle, rice cooker and CD player) for Muji, a Japanese retail company.

One of his Muji designs that I like is the kettle.

The shape of his kettle is simple and rounded, and it is both easy to use and convenient. It is designed to be able to coil and keep the electrical wire under the base of the kettle and you’re able to use the plug by just simply pulling the wire without the trouble of uncoiling the wire.