The Vendimal Machine – Final Project

The Vendimal Machine
(Vending + Animal)

 

Backstory
Image result for animal cruelty food industryOn today’s factory farms, animals are crammed by the thousands into filthy, windowless sheds and stuffed into wire cages, metal crates, and other torturous devices. These animals will never raise their families, root around in the soil, build nests, or do anything that is natural and important to them. Most won’t even feel the warmth of the sun on their backs or breathe fresh air until the day they’re loaded onto trucks headed for slaughterhouses.

Image result for animal cruelty food industryThe factory farming industry strives to maximize output while minimizing costs—always at the animals’ expense. The giant corporations that run most factory farms have found that they can make more money by squeezing as many animals as possible into tiny spaces, even though many of the animals die from disease or infection.

Project Execution

Introduction
An interactive twist to a normal everyday vending machine

Concept
Creating sounds  and playing them during the time when a coin enters the vending machine till the food dispenses.

Presentation

The Vendimal Machine is a vending machine that spreads awareness to buyers that they are unknowingly or knowingly indirectly affecting the food origin or the environment in someway or another. 

The sounds that are played whenever someone puts a coin in and selects his/her option. Calming background music is used to juxtapose the fact that when you are happily buying your food to fill your tummy, many animals are killed in the process.

Process
This was originally the third idea that i had in store. The first and second were didn’t had strong relations to the project.  As i could not modify the actual vending machine (in B1) and technical aspects, i decided to go for something visual. 

It started off as an illustration in which i planned to ask the audience to choose whichever food they would want to dispense and i will manually play the accompanying soundtrack.

However, i felt that this was cumbersome and would ruin the user experience due to the hassle. As such, i tried playing with Adobe Experience Design due to the interactivity of it. However, the downside of it was that it didn’t incorporate sound, which was the main point of it.

As a last resort, i unknowingly stumbled across the interactive part of InDesign and this paved the way for this interactive media. The hardest part was to find a proper export format to present and interact with it. Html, Flash  and pdf did not work out well. Ultimately, epub format works decently well so i stuck with that.

Downloads
Vendimal Machine (Windows/Android) – Open with Adobe Digital Editions
Vendimal Machine (Mac/IOS) – Open with IBooks

Download link for Vendimal Machine

Thank you and let’s save the animals

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